In fact, according to recent research by SocialBakers, video garnered
an average organic reach of 8.7 %, greater than any other post type.
The average organic reach for most businesses declined by more than 30 percent in 12 months.
The average organic reach for image posts is now at just 3.73 %.
Not exact matches
A report from social - media analytics company Social Bakers found that the
average video post generates 135 percent greater
organic reach than still - photo posts.
Our posts
average 60
organic reach, but that's
average — we have plenty that go well beyond that — usually big news posts or editorials with enitcing titles (top 10 lists, etc), and of course..
Bustle's
organic reach on Facebook in July 2016 was 13 percent lower than its
average for the year — partially skewed by record
reach in January — but only a third of its traffic comes from Facebook.
Looking at more than 670,000 posts by 4,445 brand pages (not including celebrity, entertainment or media pages) between October 2014 and February 2015, Socialbakers found that video posts had
organic reach of 8.71 %, meaning an
average of nearly nine fans out of 100 see such posts.
Wrote content for identity protection website that
reached over 1,000,000 people, generated 500 + links, and
averaged 22 links per post, which created an
organic traffic lift of 210 %: http://www.siegemedia.com/case-studies/mylife
Since 2014, businesses have seen a steady decline in
organic reach for content posted on their business pages, dropping from
reaching an
average of 16 percent of fans in 2012 to 6.5 percent of fans in 2014 to about 2 percent of fans in 2016.