Or, if I'm on Slaw's staff and I think it might be a good idea to try to improve
the average reader engagement each post gets, I can perform a calculation on those two metrics to find out how many comments a post gets on average (about 1.3 comments per post) and use that as a baseline measurement.
-- One webinar a month: what most companies offer — Audience
engagement: the most important goal — Global reach: online training goes far beyond the USA —
Average length: 1 hour,
Average attendance: 28 attendees — Reason for 85 % of webinars: to get new customers — Best organization: first: what the benefit is to the
reader, second what the book contains