Marvel has been able to avoid franchise fatigue — with the exception of a couple of hiccups, like whatever the hell Thor: The Dark World was — by incorporating more auteurist visions to its films in recent years.
All the Halo FPS games are worthy of your time, it's a great series and one that thus far has avoided franchise fatigue by not entering a yearly release model and by intelligently using sequels like Reach to enrich the universe.