«The government and councils have a shared interest in
avoiding a public relations disaster of local people paying more for reduced services,» said Steve Freer, chief executive of Cipfa.
It's crucial to know how consultants would react to a social media
disaster, as well as how they would
avoid one in the first place, says David Gerzof Richard, a social media and marketing professor at Emerson College in Boston and president of
public relations and social media firm BIGfish.