The Juvenile Products Manufacturers Association (JPMA) and Family Media, LLC., signed a letter of intent to co-host and co-produce a series of
baby events targeted at the juvenile products industry.
The Juvenile Products Manufacturers Association (JPMA) and Family Media, LLC., have launched a series of
baby events targeted at the juvenile products industry.
Not exact matches
Remember the New York Times story about how marketers for
Target tracked major life
events such as a family having a
baby and used the information to grow sales?
When Nestlé runs mass media advertising campaigns,
targets parents with
baby clubs or throws a promotional
event for health workers at the Grand Connaught Rooms in London to encourage them to promote SMA — who pays for it?
Parents who buy formula pay premium prices to cover the cost of expensive television and mass media advertising,
baby clubs
targeting parents,
events targeting health workers etc. etc..
These include similar practices such as those now being seen in the UK, such as
targeting health workers with sponsored
events, using samples to approach mothers and aiming to make
babies, «Nestlé
babies».
Baby Milk Action has embarked on its «Say NO to formula company sponsorship «campaign in response to the many messages of concern we receive from health workers who are
targeted by companies and also dismayed to see
events they might otherwise attend being sponsored by companies.
As
baby milk manufacturers they are even more inappropriate when it comes to
events targeting parents with young children, due to the conflicts of interest.
28 August 2014: Read and share the campaign blog Nestle cancels health worker
event in UK — but
targets parents with
baby show in Ireland.
«Someone came up with a
baby bottle that showed you how much the
baby drank,» said Steven Dunn, founder of Munchkin, a key supplier to
Target, who also attended the demo
event.