Learn how to solicit blurbs and expert testimonials for the front and
back covers of your book before your book appears.
Not exact matches
For those commenters who were asking about
books to read on early (er) potty learning (i.e., not potty learning from birth, usually called Elimination Communication, but earlier than is usually done today in North America and Britain) I recommend Jill M. Lekovic's «Diaper - Free
Before 3»: http://www.diaperfreebefore3.com/excerpt.html She can be a little intimidating (if I remember correctly her chapter on «later» potty learning
covers starting after 6 - 9 months, which could freak many people out, I know), but her methods are gentle, respectful (
of child and parent) and quite Montessori in many respects (going
back to Hedra's comments above).
So the editors write the blurbs and
back cover copy, usually at the last minute, often from memory
of a
book read long
before.
Almost 70 %
of all
books are now purchased online, which means
back cover copy is more important than ever
before.
But
before I bought any
of their
books for the first time, I was drawn to the
book covers, then to the «blurb» either on the
back cover or right inside the front.
You may remember
back in April I hosted a
cover reveal for this
book, well now I'm delighted to welcome you to my first stop on the blog tour for The Chateau
of Happily Ever Afters,
before we get to the guest post here is what the
book is about.
Some people will flip to the
back cover of a
book to take a look at the author even
before they start to read.
Many people write the
back cover copy
before they write the rest
of the
book because on the
back cover you describe whom the
book is for, and why this
book will solve their problems.
Bookstore browsers spend an average
of 8 seconds looking at the front
cover and 15 seconds studying the
back cover before making a buying decision where your
book goes straight to the cash register, not
back on the shelf.