Not exact matches
For the company going after crowdfunding it means calculating how much money it needs to procure a bunch of inventory,
reward its early
backers and still have enough left
over to get a jump start on a real business.
That $ 150,000 was spent directly fulfilling physical
rewards for Kickstarter
backers, packing and shipping the
rewards, covering marketing expenses — including the booth at E3 2012 — and supporting the project
over close to three years.
Tiers with a limited number of
backers: these exclusive
rewards don't carry
over to subsequent tiers.