Sentences with phrase «based ad company»

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The new feature allows them to get a broader picture of what potential consumers are interested in, and to target ads towards them based on data from what the company calls its Topic Engine.

Though Green's own entrepreneurial roots lie in e-commerce, he's familiar with the traditional retail industry, having headed that vertical for DoubleClick, the online advertising company that now forms the basis of Google's ad serving platform.

Toronto - based Nicholas Kusmich is the Facebook ninja for many high - profile clients and companies and creates ad campaigns for that social - media platform.

Ad placement companies look for three standard sizes for digital advertising, says Sean Keaveny, senior vice president of adConductor, a company that helps build and manage online ad networks, and is based in Burlington, Massachusetts; New York City; and Los AngeleAd placement companies look for three standard sizes for digital advertising, says Sean Keaveny, senior vice president of adConductor, a company that helps build and manage online ad networks, and is based in Burlington, Massachusetts; New York City; and Los Angelead networks, and is based in Burlington, Massachusetts; New York City; and Los Angeles.

The company will find a way into location - based advertising because it's the best way to «close the loop» between online ads and offline purchases.

A decade ago, the 53 - year - old chairman and CEO of Toronto - based marketing holding company MDC Partners invested heavily in tech - savvy agencies staffed with creative entrepreneurs that scoffed at the lumbering dinosaurs of the traditional ad world.

Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.

Many companies like 352 Inc. create ad hoc teams based on a signed project, but this new dedicated, permanent team model allowed teams to continue to work together, project to project.

The Fix It turned out that buyCalls had the solution right at its fingertips: The company was already using Santa Barbara, Calif. - based RingRevenue to track the performance of online ads.

Extreme Reach Inc., a Needham, Mass. - based provider of integrated TV, online and mobile advertising solutions, has agreed to acquire BrandAds, an Emeryville, Calif. - based video ad intelligence company.

Other big - name companies have cancelled ads based on requests from the same anti-Muslim, anti-gay group.

The plaintiffs» lawyers said the complaint was based on ads for dozens of companies that they had discovered on Facebook.

If you Google «home cleaner,» or «babysitter» or «handyman» in a certain city, you'll either see ads for one (or multiple) of the aforementioned on - demand platforms on the first page of Google; or you'll find directories (like Yelp) listed high up in Google, taking you to a more curated and ratings - based search results page where those same on - demand companies are listed or have ads running.

By tapping into a company's enterprise resource planning, their algorithms can optimise campaigns based on factors like stock levels, ensuring that people only see ads for products that are available to order.

Sure, the cars could represent another avenue (no pun intended) for that base business, where companies might be willing to pay for more geographically relevant ads.

New York — based ad agency R / GA goes even further: every nine years, the company reimagines itself.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

Budweiser's spot, telling the story of Anheuser - Busch's immigrant co-founder Adolphus Busch, and Pennsylvania - based building materials company 84 Lumber's ad were among the most talked about as well.

Using big data, companies already target customers» ads based on past purchases, where we live, what we read online, and many other small pieces of personal information.

However, people can opt out of seeing ads on apps and websites not offered by Facebook, based on their ad preferences, the company said late on Thursday.

Mobile ads now account for over half the company's $ 2.5 billion in revenue, and with a user base of 1.27 billion, it's the place to go for marketers looking to reach consumers on their phones.

In testimony before a parliamentary committee, Jeff Silvester of B.C. - based AggregateIQ also insisted his company's services, which he said include digital ads, website creation and software development, are already widely used by Canada's major political parties.

But based on how many news reports on the IPO referenced the company's infamous ad campaigns, he still has a way to go.

Consumer feedback tracking company Spot Trender charted people's reactions to Super Bowl ads on a moment by moment basis, and shared its results on its blog.

The new system, called Facebook Exchange, will allow companies to more narrowly target consumers based on their demonstrated interests and deliver more timely ads.

[O] nly companies like Target could engage in this kind of marketing,» he says in reference to Target's controversial marketing tactics which targeted expecting mothers with baby product ads based on their changing purchase habits, even before some were aware they were pregnant.

The Goldman analysis accounts for the potential «impact of a decline in users or total time spent on Facebook in Europe, as well as the potential for declines in ad pricing based on lower effectiveness should the company be forced to leverage contextual vs. targeted advertising.»

Despite the controversy, the Minneapolis - based company continued running the ad for several months as planned.

The above lists allow you to create laser focused ads based upon your visitor's history with your company.

That is the base which companies build from, but not everyone knows how to connect their page together with ads, the «offers» feature, sponsored stories, and timeline.

The latter being a Victoria - based ad targeting tech company that has been linked to Cambridge Analytica, the political consultancy at the center of the Facebook data misuse storm.

Yahoo does let consumers opt out of ad targeting based on email, and Oath recently updated its privacy policies in a way the company says makes them easier to understand.

CSR in the region is moving in many instances from ad hoc activities driven by individual company founders, to a strategically aligned, competency - based activity framed by the companys overall corporate responsibility strategy, according to Maria Sillanpaa, founding director of the Sustainability Advisory Group.

But global US companies, especially those using cloud - based marketing and ad technology that tracks European users» browsing habits, face significant regulatory exposure.

Gurgaon - based waste management company ExtraCarbon secured Rs 1.5 crore ($ 225,000) in a round led by Brand Capital, the ad - for - equity investment arm of Bennett Coleman & Co. Ltd (BCCL).

I'm not here to be Tin Foil Hat Man and convince you that companies like Amazon are spying on your every move and compiling data sets based on your activity so that they can more effectively serve you ads or sell you products.

The Baltimore - based athletic apparel brand was among hundreds of companies and organizations whose ads ran on YouTube channels promoting extremist or controversial...

It felt as though the company made a calculated decision to deflect rather than talk openly about the scope of Facebook data collection and its data - based ad system.

As previously disclosed, on February 22, 2016, based on the work of an ad hoc committee of the Board (the «Ad Hoc Committee») established to review allegations regarding the company's relationship with Philidor and related matters, as well as additional work and analysis by the company, the company preliminarily determined that approximately $ 58 million in net revenue relating to sales to Philidor in the second half of 2014 should not have been recognized upon delivery of product to Philidoad hoc committee of the Board (the «Ad Hoc Committee») established to review allegations regarding the company's relationship with Philidor and related matters, as well as additional work and analysis by the company, the company preliminarily determined that approximately $ 58 million in net revenue relating to sales to Philidor in the second half of 2014 should not have been recognized upon delivery of product to PhilidoAd Hoc Committee») established to review allegations regarding the company's relationship with Philidor and related matters, as well as additional work and analysis by the company, the company preliminarily determined that approximately $ 58 million in net revenue relating to sales to Philidor in the second half of 2014 should not have been recognized upon delivery of product to Philidor.

The London - based data mining and analytics company was employed by President Donald Trump's election campaign to inform Facebook ad targeting.

«The same interest - based targeting available to advertisers who target ads to people on Facebook is available for Instagram ads,» a company spokesperson told Recode.

Facebook's data collection practices, the core of its ad - based business model, have come under broad scrutiny in recent weeks as the company has been forced to raise its estimates of how much user information was leaked and to admit that «most» of its more than two billion users may have had their public profile data scraped by outside harvesters.

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companiAds Facebook is making it easier for users to determine which ads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companiads they are served by allowing them to choose the ads they see based on brand and interest, and giving them the ability to opt out of ads from selected companiads they see based on brand and interest, and giving them the ability to opt out of ads from selected companiads from selected companies.

On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a «Loyalty Prediction» ad service tool that lets advertisers target users based on predicted behaviors versus past actions.

Holding companies tend to be a collection of silo - like fiefdoms based on individual disciplines — the ad agency, the design group, the media department, the direct marketing division, etc. — that all have different P&L s and agendas.

«Every partnership deal we sign with a major retailer or technology provider who has a large customer base, they become our best sales reps.. It's a win - win and keeps cost of ad spend extremely low, which can be a challenge for SaaS companies.»

Suster, who is not a Snap investor but is a big booster of LA - based tech companies, said one of its unsung victories is a shift from brand advertising to cost - per - action ads, or ads that are meant to drive specific outcomes, like an app download.

But our research shows that most internet and mobile companies we evaluated, including Facebook, only gave users the option to opt out of receiving interest - based ads, should they wish to do so and manage to navigate through often - labyrinthine settings pages to toggle them off.

«We also make dishes based on seasonality, n ad item the company is featuring, or we may use something another department ordered too much of.

The Hawaiin Pineapple Company ran an ad campaign in 1926 based on the fact that so many recipes for the cake had been submitted, naturally making the Pineapple Upside Down Cake even more popular!