It's the sort of rapid gearshift that few companies ever experience, much less master: over the course of about five years, FouFou Dog (FFD), a Markham, Ont. -
based dog apparel firm, has seen its revenue grow by more than 800 % — a steep growth trajectory matched by the company's shift from providing very specialized boutique goods, like jewelry and booties for small dogs, and to a far wider range of products suitable for mass merchandisers and large offshore customers.
Not exact matches
Based in Boston, the company markets everything from
apparel to
dog dishes to furniture, but its chief product is optimism.
How products are made is also important to consumers, says Gina Davis, who, with her husband Scott, owns
Dog Threads, a Long Lake, Minn. -
based pet
apparel manufacturer that offers matching Hawaiian print shirts for
dogs and their humans.
Based in Bozeman, Mont., the company makes high - quality
dog and cat toys, bedding and
apparel.
Dog People Are Cool is a San Diego based apparel company whose mission is to make the world a better place one dog, one person, one community at a ti
Dog People Are Cool is a San Diego
based apparel company whose mission is to make the world a better place one
dog, one person, one community at a ti
dog, one person, one community at a time.
Sales of functional wear are being propelled by consumers who consider themselves «pet parents,» says Spencer Williams, president of West Paw Design, a Bozeman, Mont. -
based company that manufactures
dog and cat
apparel, toys and bedding.
In fact, for numerous reasons, owners of large
dogs are becoming «more passionate about
apparel,» particularly in cold climates, says Julie Jurrjens, design manager for Best Furry Friends, a Minneapolis -
based pet product manufacturer and wholesaler.
Russ Cress, marketing director for Los Angeles -
based manufacturer Hip Doggie, also notes that larger - sized
dogs have been participating more in the
apparel trend, and he says the emphasis is on functional pieces such as raincoats.
Expanding
Apparel Opportunities Elena Koryugina, owner of ForMyDogs — a Ekaterinburg, Russia - based company that designs and manufactures dog apparel and accessories — believes that dogs often need clothes in order to keep them more comfortable and healthier, warding off problems caused by hypothermia, for example, or cystitis, kidney disease and other health
Apparel Opportunities Elena Koryugina, owner of ForMyDogs — a Ekaterinburg, Russia -
based company that designs and manufactures
dog apparel and accessories — believes that dogs often need clothes in order to keep them more comfortable and healthier, warding off problems caused by hypothermia, for example, or cystitis, kidney disease and other health
apparel and accessories — believes that
dogs often need clothes in order to keep them more comfortable and healthier, warding off problems caused by hypothermia, for example, or cystitis, kidney disease and other health issues.
«The other side contains
apparel that is strictly for fun, such as cute sundresses, sailor outfits, Halloween costumes, team jersey and so on,» says Benefiel, whose Clemmons, N.C. -
based company manufactures the Reversible Lux
Dog Coat.