Cost / Value for Money: 8/10 (15 kg costs # 38 but feed amounts are quite low and need to be when you have a 50 kg dog)
Quality of ingredients: 7/10 (I am sure others can comment
better than me but The Meat content seems
good and is defined and the main cereal is rice, also the oils are chicken / fish) Packaging / Marketing: 5/10 (Difficult one as packaging is very
basic which keeps the costs down, but marketing could be
better as few have even heard of it and it is by franchised delivery only) Apparent Taste Factor: 7/10 (Seems to be
well accepted and eaten happily but has no sugar / Salt so possibly would score lower than some other
dry foods) Back End Tolerance: 8/10