We've gotten into this before, but
basically, there are ten principles from
consumer psychology that are hugely relevant
to all marketing and
sales.
Like every good
sales pitch, this so called Pet Health Information first tells
consumers (yes, we pet owners are
consumers), what issue they need
to solve (in this case, influenza is very a very contagious disease that kills 8 % of dogs diagnosed with it), how they can solve the problem (with vaccination), and who the target audience is (
basically, anyone puppy / dog that will come in contact with another puppy / dog).