Much of Apple's presentation was centered around this music - first approach, highlighting things like
beamforming audio designed to tune music to the space the speaker is in.
Not exact matches
The new speaker also includes Dolby processing and omnidirectional
audio for a sound boost, while the mic array comes with
beamforming technology and noise cancellation so it can hear even whispers in noisy rooms (we've only had an Echo mistake random noise for the «Alexa» command once or twice).
The front and back mics work together to achieve something Apple calls
beamforming, a technique that helps the iPhone focus on sound from the desired location for clearer
audio.