Generally, this type of content isn't very valuable
because you still have to get people to see it — but, putting it all into a PDF means I can add it to
slideshare, and also makes it easier to make videos (I can just record a video of me flipping through this book and it will look pretty good — video gets more engagement than just posts.)
It's interesting from a business of law perspective
because a few weeks ago we posted a
SlideShare presentation that speaks, perhaps, to the market LegalZoom serves.