Sentences with phrase «because brand marketers»

The key to why the earnings aren't good enough and the stock is falling is this line in the company's shareholder letter: «Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter.»

Not exact matches

That mind shift was necessary, he says, because digital marketing still suffers from a large divide between branding agencies who look for long - term messaging, and direct response marketers who rate success entirely by the number of conversions.

Because marketers send so many messages to customers and prospects, they need to be responsible for protecting their customers from phishing and spoofing scams that use the brand's identity to fool people into opening emails and entering information on websites.

A few weeks back I wrote about skin - cream marketer Beiersdorf, which was sanctioned by consumer protection authorities in the U.S. and Canada because it claimed one of its Nivea - brand skin cream products helped users slim down.

The Smync Team is a group that built our platform and provides our services because we're an experienced team who knows the problems all marketers face, knows there is a better way to do and is passionate about helping brands and agencies build Social Brand Advocacy in this age of social / mobile first, distrust of marketing and the importance of real business results from marketing.

Some of the best Instagram marketers are turning to Instagram Stories because the tool allows brands to engage with followers regularly throughout the day.

While marketers are always trying to massage the message to make products and brands more appealing, the latest push has Gen Y clearly in mind, not just because the 18 - to 35 - year - old demographic is so huge, but also because millennials themselves have been branded in a way for years — as conspicuous consumers.

Because of this, the currency's marketers chose the doge brand.

Indeed, one of the most creative - marketing author - marketer - speakers I am aware of, Seth Godin (to use an example of someone who is familiar to lots of bloggers) often gives away eBooks because he knows they enhance his «brand» and will help generate revenue in other ways.

I think that's a critical distinction to make because a lot of times, legal marketers especially, get very wrapped up in the brand identity within the marketplace for a particular law firm and often lose sight of the fact that it's usually a key group of attorneys that are driving the growth of a firm.

Because to move the needle on growth, Snapchat needs the AR brainchildren of more than just slimy marketers slapping brands atop the virtual world.