To piggyback off my last point,
because different personas will likely have varying interests, the way you present certain information may need to vary.
Not exact matches
But keep in mind that just
because two target consumers serve
different functions in an organization or have
different reasons for considering your company's solution doesn't necessarily mean you need to create a separate
persona for each one.
Because in an environment with so much information, you have to identify what drives your customers» curiosity and what concerns them — which is the exact information you'll find in a buyer
persona — if you want to stand out and be
different from your competitors.
I'm not sure that is entirely true in Lee's case
because she took on so many
different names and even
different personae.
Mainly
because — and it's a long relevance bow — so many
different personas can be secretly hiding inside someone.