Editor's note:
Because editorial calendars continue to be the cornerstone of content marketing planning, we've updated this 2016 post by Jodi Harris.
People won't remember a bunch of video pieces you rushed through production
because the editorial calendar ruled supreme, and if they do remember them, it'll likely be for the wrong reasons.
Not exact matches
Could you be filling your
editorial calendar with yesterday's news or missing out on an opportunity to join in on a trending topic while it's hot
because you're reviewing charts from last week?
It's my
editorial calendar, blog, and social media planner... and
because it plugs straight into WordPress as well as integrates with Evernote, the workflow from initial idea to published blog post to social media distribution is so much easier.
Blogger and journalist Jonathan Crossfield says he uses CoSchedule as an
editorial calendar, blog, and social media planner
because it plugs straight into WordPress and integrates with Evernote — easing his workflow from initial idea to published blog post.
I especially like using them
because of the different ideas I generate while planning my content schedule - there are always ideas one may have overlooked had one not started planning an
editorial calendar.
The reason I like buyer personas is
because they can work directly with many
editorial calendars, so you know exactly which content you should show which people and / or make sure you have a good mix of content that's really targeted (more on this later).
It would be a shame to turn down that opportunity simply
because you already have your
editorial calendar planned for the month.
More and more, I am hearing marketers talk about how they have a strategy... and then proceed to say they are set
because they have an
editorial calendar.
You may think the opposite,
because creating and maintaining a successful
editorial calendar will cost you more time than not using it (which is obvious).
,
because we have more posts than we can use,
because it's similar to something we've recently published, or
because of conflicts in our
editorial calendar.
I settled on three large boards, and I've designated them as following: one for current projects, one to keep track of our
editorial calendar and ideas (
because I've always preferred literally writing things down and mapping them out), and the other to serve as an inspiration mood board.
I don't plan my
editorial calendar too far into the future
because I like being spontaneous and changing my mind when my muse strikes.
If you have never used one,
because you are spur of the moment writer, you might just be surprised how well an
editorial calendar can fit into your blogging routine.