A business that sells products online, particularly ones focused on a particular niche, can use an API to make it easy for related blogs and websites to
become new sales channels, giving the staffers who run those sites the pricing, inventory and product information they need to turn their readers into buyers.
«The challenge for DODOcase is going to be finding
new sales and distribution
channels to reach those customers who would love our product but just haven't
become aware of us yet,» Dalton adds.