Continuing to follow their mission to embrace and add value to the community, Roscoe Beer Co. created a real - life project for advertising students at Sullivan County Community College, which will focus on the development of a print advertising campaign to promote
beer sales to the consumer.
Not exact matches
He ruled out selling
beer directly
to consumers through e-commerce, but plans
to open up Lion's breweries for in - house bars and cellar door
sales.
Lion plans
to boost
sales of its market leading
beer brands by highlighting the provenance of its products — emulating wine and coffee makers — and increasing direct -
to -
consumer sales.
5 + years» experience in craft
beer sales is desirable; preference will be given
to those with beverage
sales or
consumer product goods experience.
«Initial results report a +23 % increase in rate of
sale for Heineken and Newcastle Brown Ale, further illustrating just how important a quality draught
beer is
to consumers.
While the industry's premium
beer segment remains a firm leader in terms of total
sales, craft
beers, progressive beverages and other forms of specialty
beer are becoming increasingly popular among
consumers who are in search of new flavors, high quality ingredients and a general twist on the traditional forms of
beer and ale.Premium beerThe premium
beer product category generally refers
to any «flagship»
beer brand that is brewed and manufactured on a large scale and is part of a brewer's standard product line.