Long before eco fashion became popular, founder Kirsten Weihe - Keidel dreamed of a range of organic baby clothes that would be affordable and accessible to all parents.
Designer Melissa Baswell was working with hemp and organic fabrics, and dyeing with low - impact dyes, long before «eco» became as buzzword and back when eco-fashion was saddled with the unsavory rep of being as fashion - forward as burlap.