Our data and personal information has long been a product sold by tech giants, much
before psychographic data could be compiled to tilt elections.
Not exact matches
But
before the general election, the Trump campaign dropped Cambridge Analytica for the Republican National Committee
data, reportedly never using any of the «
psychographic» information.
You might look at your
data often, but approaching it with this mindset will pull some
psychographic data out you may not have seen
before.
So as I've said to other of your [journalist] colleagues, clearly there's
psychographic data that's baked - in to legacy models that we built
before, because we're not reinventing the wheel.
However, he did admit that «there's
psychographic data that's baked - in to legacy models that we built
before because we're not reinventing the wheel.»
Recent reports have revealed how Cambridge Analytica, a U.K. - based company owned by an enigmatic billionaire and led at the time by candidate Donald Trump's key adviser Steve Bannon, used
psychographic data from Facebook to profile American voters in the months
before the 2016 presidential election.