On the heels of Congress trying to determine how Facebook is managing user data, a new report from The Intercept claims the company is currently promoting a «Loyalty
Prediction» ad service
tool that lets advertisers target users based on predicted
behaviors versus past actions.
It provides three
tools for users: probabilistic evaluation of cases using
predictions of high, medium, low and zero outcomes weighted by probability and anticipated costs; and two
tools that use data from about 20,000 negotiations to assist negotiators in designing strategy by anticipating the
behavior of other parties and forecasting settlement amounts.