securityweek.com - RSA announces intent to acquire Fortscale, whose
behavioral analytics technology will be added to the RSA NetWitness Platform
Not exact matches
According to numerous industry experts, the advent of artificial intelligence
technologies and the increasing sophistication of
behavioral analytics are trends that are taking marketing
technology from driver - assisted mode to self - driving mode.
«Combining the precision of data
analytics with the insights of
behavioral psychology and the best of individually addressable advertising
technology,» the company's website pledges, «you can run a truly end - to - end campaign.»
«Combining the precision of data
analytics with the insights of
behavioral psychology and the best of individually addressable advertising
technology,» the company's website pledges, «you can run a truly end - to - end campaign.»
THis is a great opportunity to work with a startup targeting the UK enterprise marketplace with a unique capability which combines both accademic research into complex
behavioral patterns and advanced
analytic technology in the emerging world of «Experience
Analytics».
Technology Web
Analytics Tools: Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google
Analytics Website Testing Tool: Content and Creatives: Omniture Test & Target, Google website optimizer Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy SEO Tool: Web CEO, WebPosition Gold PPC Tool: Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) Display Advertising: Atlas, DoubleClick Keywords Tool: Word Tracker, Overture Keywords Suggestion, Google Keywords Suggestion
Behavioral Targeting / Personalization: Test & Target, Web Trends Visitor Intelligence, BT Buckets Data Collection: Omniture Excel client, Web Trends Smart Reports and ODBC Driver, SQL Data Visualization: SAP Xcelsius, MS Excel, MS Word, PDF Competitive Analysis Tool: Hitwise, Compete, Alexa, Google Ad Planner Webs Demography: Hitwise, Google Ad Planner, MSN Ad Lab Graphic Tools: Macromedia Dream Weaver, Adobe Photshop5.0
Dr. Jenson's interests include behavior management for severe behavior problems,
behavioral assessment, school - based interventions, parent training, applied
technology, and meta -
analytic research.