Sentences with phrase «behavioral microtargeting»
The company's described it as «behavioral microtargeting with psychographic messaging.»
https://sputniknews.com/
The contract broadly describes the services to be delivered by Cambridge as «behavioral microtargeting with psychographic messaging.»
«We call this behavioral microtargeting and this is really our secret sauce, if you like.
Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.
In Cambridge Analytica's early days, Bolton's PAC funneled $ 1.2 million toward polling and «behavioral microtargeting with psychographic messaging» over the course of two years.
They take all this information and use it for what Nix calls «behavioral microtargeting» — basically individualized advertising.
Not exact matches
Though it's not clear if Cambridge Analytica's behavioral profiling and microtargeting had any measurable effect on the 2016 US election, these technologies are advancing quickly — faster than academics can study their effects and certainly faster than policymakers can respond.
Behavioral techniques, microtargeting, and data analysis are not new to political campaigns, as Sasha Issenberg has shown in The Victory Lab: The Secret Science of Winning Campaigns (2012).