Steve Jobs used innovation to probe the deeper desire
behind customer desires — his customers didn't know they wanted an iPhone until they saw one.
Not exact matches
Customers desire being rewarded for their loyalty, whether through exclusive offers or gaining access to the VIP area
behind the digital velvet rope.
The idea
behind these new boxes is (supposed to be) simple; reduce the cost of entry to PC gaming and reward the
customer's
desire to shift away from traditional consoles in a way that feels familiar, yet new.