OmiseGo decided to do an airdrop to raise awareness about the project, but Allen spoke to the broader
benefits of airdrops, saying, «The real value of ethereum projects doing airdrops to all ETH holders is that it's a crypto economic mechanism designed to incentivize ethereum project communities to maintain alignment with the entire ethereum community.»
Omise decided to conduct an
airdrop to raise awareness about the project, but Hasegawa spoke to the broader
benefits of the distribution model, writing in an email to CoinDesk — via a spokesperson, «The real value
of ethereum projects doing
airdrops to all ETH holders is that it's a crypto economic mechanism designed to incentivize ethereum project communities to maintain alignment with the entire ethereum community.»