Like you said Jim,
the best author marketing strategy is simply to write lots of increasingly good books.
Not exact matches
Leader - Chivée is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, where I asked a number of my favorite award - winning
marketing experts,
authors, and other thought leaders — as
well as some of Firebrand Group's own digital
strategy and branding experts — to recommend one «Big Idea» that companies can take advantage of to get ahead in 2018.
Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning
marketing experts,
authors, and other thought leaders — as
well as some of Firebrand Group's own digital
strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.
I've coached + created
marketing strategies for Fortune 500 CEOs, Internet millionaires, world - renowned speakers, award - winning documentary film producers, civil rights activists,
best - selling
authors, Food Network personalities, Yoga Gurus, and the occasional Jesuit priest.
Susan Harrow specializes in presentation and media coaching, and creating
marketing strategies for Fortune 500 CEOs, Internet millionaires, world renowned speakers,
best - selling
authors and successful entrepreneurs whose work has passion and heart.
As an
author, Neal is
best known for his definitive book on social media
strategy creation, implementation, and optimization «Maximize Your Social: A One - Stop Guide to Building a Social Media Strategy for Marketing and Business Success» (Wiley) but has also published two other award - winning and critically acclaimed social media books:» Maximizing LinkedIn for Sales and Social Media Marketing» and «Windmill Networking: Maximizing LinkedIn
strategy creation, implementation, and optimization «Maximize Your Social: A One - Stop Guide to Building a Social Media
Strategy for Marketing and Business Success» (Wiley) but has also published two other award - winning and critically acclaimed social media books:» Maximizing LinkedIn for Sales and Social Media Marketing» and «Windmill Networking: Maximizing LinkedIn
Strategy for
Marketing and Business Success» (Wiley) but has also published two other award - winning and critically acclaimed social media books:» Maximizing LinkedIn for Sales and Social Media
Marketing» and «Windmill Networking: Maximizing LinkedIn.»
As you may or may not know, I started a publishing company almost two years ago, and as part of the process of publishing and
marketing books, I wanted to create a «Book Launch»
strategy so that the
authors whose books we publish could get a
good start on helping people learn about their book.
To help educate us, Jennifer Fusco,
author and
marketing expert, is here today to give us a rundown on the basic
marketing strategies and more importantly, fill us in on why some
marketing strategies might work
better for our books than others.
And if you were to poll successful
authors who use a mailing list as part of their
marketing strategy, most would tell you that the
best use of a mailing list is to engage with your audience on a personal level.
Today, we answered some reader questions / comments about bank accounts for your self - publishing business and making your
author site mobile friendly, and then we jumped into discussing
marketing strategies for stand alone novels, as
well as several different types of series.
Dennis Yu — Cheat Sheet: Social Amplification Engine Stephanie Chandler — Advanced Book
Marketing Strategies Jim Horan — Lessons Learned About Pricing Jim Horan — Your Book is Your New
Best Friend Jim Horan — When Does the Business of Being an
Author Get Easy?
This depends on the goals of the
author and the platform we're
marketing on, but the easiest and most successful
strategies always involve a
well - written,
well - edited book that's easily classifiable by genre, and communicates that genre clearly with the book cover and synopsis.
If
authors keep their pricing at a reasonable level and focus on a variety of
well - thought - out
marketing strategies people will still buy their books.
A
good printing and distribution service affords
authors with
market access the peace of mind that their printing and shipping are taken care of so that they can focus on more exciting things like writing their next book and working on their book
marketing strategy.
This book
marketing strategy is especially effective for indie
authors with multiple books, doing freebie promotions introduces your work to more people, and assuming that book was damn
good, you've now made a new fan that will continue to buy what you publish.
80 % of
authors say their books are available in digital format, but they feel that publishers should do a
better job of
marketing, pricing, and developing sales
strategies.
More than 300
authors, marketers and publicists, including yours - truly tell about their
best promotional
strategies with regards to book
marketing.
Whether it is explaining how to create a brand or what event
marketing opportunities there are in today's
market, Diane, using her 20 + years of
marketing, spends countless hours making sure
authors are
well informed and ready with customized
strategies.
Well, Kelly has fined - tuned her
marketing strategies, based on a number of experiences she's had working with highly successful
authors.
Adding keywords that are related to a particular book in the metadata, or using those keywords as a
marketing strategy in blog posts or
author websites has the ability to boost a book's discoverability, as
well as helping to rank among search engines.
We can also cover
marketing and promotion
strategies that self - published
authors use, and whether you're
well - positioned to successfully sell your work.
Furthermore, regarding any contest (or for example a raffle), we'll take this as gifting as
well, so all the above will apply if
Authors decide to perform this
market strategy.
~ D'vorah Lansky, M.Ed.,
Best - Selling
Author of Book
Marketing Made Easy: Simple
Strategies for Selling your Nonfiction Book Online BookMarketingMadeEasy.com
With a
well rounded
marketing strategy, NT can be an asset to any indie
author's book just like NetGalley or free-ebooks.net.
When it comes to
marketing and
strategy, the
author has
better information on sales trends and sales figures — not to mention more time and energy to do something with the information.
A children's
author shares her
strategies for promoting her picture books on Pinterest — as
well as what adult fiction
marketing techniques haven't worked for her.
We consult with the
authors individually, reviewing
strategies and customizing the
best plan for their unique content and goals, including internet
marketing, search engine optimization, blogging, promotion on Amazon, internet media outreach, articles, public speaking and more.
http://ow.ly/h70Oy Social Media and
Marketing Strategies 8 Ways to Instantly Improve the Quality of Your
Marketing Content http://t.co/uwEq79Wy 10 Important Facts of Blog Promotion http://t.co/ezHAOdOa Blogging ROI: 15 Ways Blogs Make Money http://ow.ly/ha26o 5 Book Club Tips for
Authors - if you are hosting,
good reminders.
Every
author needs a sound
marketing strategy to publicize his or her writing career — and what
better way to promote your work than with an online platform that can reach millions of potential readers?
So how effective your
author platform will be, depends on how
well your targeting your audience and what tools and
strategies you incorporate as part of your book
marketing plan.
She provides easy to understand
strategies in successfully promoting yourself as an
author on blogs, social medias as
well as other
marketing avenues.
Because as we all know, a great
author marketing strategy, like a
good chess game, requires first learning how the pieces move, then how they interact with each other, and finally how to
best move each piece on the board to achieve your end game, the win.
Most
authors will agree that you can't have a
well - rounded book
marketing and publicity program without a sound social media
strategy.
Authors often ask me what the
best marketing strategy is for selling more books.
Susan is a digital
marketing strategy expert,
best - selling
author, consultant and coach specializing specializing in turning experts into thought leaders and published
authors.
Dana Lynn Smith, the Savvy Book Marketer, has created a compilation of her
best book
marketing ideas, and combined them with book
marketing strategies and tips from over 50 other published
authors and experts (including me!)
What All
Authors Must Know This is not strictly a book on
marketing strategies, how to write a
better book, or a technical guide to self - publishing.
It is a weekly podcast that is focused on helping new and experienced
authors stay up to date with the latest trends in self - publishing as
well as independent book selling and
marketing strategies.
At Midnight Publishing, we're a team of editing and ghostwriting professionals who are constantly monitoring the publishing industry to
better equip our
author clients with
marketing campaign
strategies and successful
author platforms.
Further,
authors tend to get pigeon - holed and
marketed in a particular way to the same audience over years, since that's how commercial success works
best (see: James Patterson), and even if we find this constricting from a creative standpoint, it's a sound
marketing strategy.
While this sounds like a lot of work, a
good author site will be a solid foundation for your overall
market strategy and it can be a load of fun too.
There are numerous ways to go about this, and the
strategies we use will depend on factors such as an
author's background; how
well he or she is already known; what the book is about; its selling scope — international, national, regional, local; who we'll be
marketing the book to; current news, stories, trends; the
author's availability to travel; and a host of other factors.
Hybrid publishing offers a
good deal of flexibility to
authors, which is something that is becoming more appealing as
marketing strategies become more personalized.
If you don't have $ 100,000 - $ 250,000 lying around to buy your Bestselling
Author status, you're going to have to rely on
good book
marketing strategies to boost your sales and get you on the list of top sellers.
Since then, I've taught countless conference sessions and webinars about
author platform development, content
strategy,
marketing and promotion, and long - term
best business practices.
In this episode, we were joined by financial guru and
author, Todd Tresidder, who shared his insights on how important book revenue is as a financial asset, tips for dealing with bad reviews, as
well as great book
marketing strategies.
In this episode, we were joined by
author Kevin Tumlinson, who shared some great insights on how he learned to write quicker so he could put out more great books, as
well as some awesome
marketing strategies he has implemented to sell more books.
The second part of Coker's interview reveals that the
best marketing strategy for self - published
authors is the quality of their writing.
John Reese, founder of Validea.com, is the
author of The Guru Investor: How to Beat the
Market Using History's
Best Investment
Strategies and a regular columnist for RealMoney.com and Forbes.com.
Each
strategy offered a different explanation for its ability to deliver
better returns than the
market, prompting the
authors to replicate the
strategies of the product providers in order to study why the products were able to deliver superior performance.