But while it is fair to say that some of that price decline is due to more competitive pricing of
bestsellers by the big publishers — including some very aggressive pricing like Simon and Schuster's current $ 3.99 price point for Stephen King's 11/22/63, that's only part of the story, and it may be the less important part of the story.
Not exact matches
Five of the
biggest publishers were so worried about the impact of ebooks on their hardcover sales that they risked an antitrust lawsuit in an effort to control the retail price of ebook
bestsellers by linking their prices to the price of hardbacks.
Yet just as high street booksellers blanched at the rise of the e-book (and consequent shrinking of their
bestseller market and creeping dominance
by Amazon), so academic bookshops are right to be wary of how digital inevitably benefits the
bigger publishers over smaller campus bookstores.
And now
big publishers are being crowded out of the
bestseller lists
by independent authors, and are being forced to lower their own
big - name titles to $ 5 just to compete with indie authors at $ 1 and $ 3.
Before Apple even met with the first
Publisher Defendant in mid-December 2009, it knew that the «
Big Six» of United States publishing --- the
Publisher Defendants and Random House (collectively, the «
Publishers»)-- wanted to raise e-book prices, in particular above the $ 9.99 prevailing price charged
by Amazon for many e-book versions of New York Times bestselling books («NYT
Bestsellers») and other newly released hardcover books («New Releases»).
Amazon may not deeply discount all of the titles it carries from HarperCollins, Simon & Schuster and Hachette, but I wouldn't be surprised to see some shockingly cheap
bestsellers from those
publishers — think massive summer promotions where
big titles
by authors like James Patterson, Jodi Picoult and Nicholas Sparks are $ 1.99.