If you have a focused, defined audience, you can
better focus your marketing efforts, saving time and frustration!
Not exact matches
Use techniques like prototyping,
focus groups, and strict
market segmentation with limited releases to get a
better idea — although not a perfect one — of whether an idea will fly on the mass
market.
«It's never a
good thing when the
markets are spending time
focused on rancour and brinkmanship in Washington instead of being
focused on what are some pretty reasonable fundamentals that we're getting,» said Craig Fehr, Canadian
markets specialist at Edward Jones in St. Louis.
Against a background of more volatile
markets and worries that some of the biggest hedge fund managers are nursing losses this year, many in the audience
focused on the smaller,
better - performing investors like Oleg Nodelman.
This freed up my time to
focus on what I was
good at — the strategy of the magazine, making contacts and developing
marketing.
The SEC's
focus on clear pricing is ultimately a
good thing for
markets, says Wallman.
One way Minhas reduces the risk of her investments is to
focus on
markets or models she knows
well, particularly consumer packaged goods, and manufacturing and distribution operations.
There's never been a
better time to be a startup
focused on transportation, with several factors converging to create a huge
market opportunity.
A highly -
focused social media and content
marketing strategy intended to build a strong brand has a
better chance for success than a broad strategy that attempts to be all things to all people.
The development of the Barcelona Principles is a
good starting point, but traditional PR must become more data
focused to yield
better results and compete against other
marketing disciplines.
Yes, there are
good reasons why some startups should put working day - to - day on growing their business aside and spend the time instead looking for outside investment, including: gaining the financial and other operational resources they need to move forward; to increase their financial stability,
focus (plus peace of mind) in the short - term if they've been growing on revenue, founders» savings and credit cards; and to quickly accelerate their growth in order to capture a massive
market.
«So you're both supporting the case of an investment belief — that these corporations will do
better than the
market, because they are long - term
focused — and you're also creating a new trend that would support corporations in general to think more long term,» says Winslow.
We also started on day one with a
focus on e-books and e-book
marketing so we know what works very
well and what doesn't.
This feedback can help business owners find out if their products, stock, pricing, and placement are appealing to customers; measure the training and performance of frontline employees; learn if competitors do a
better job at sales, service,
marketing, and operations; identify if employees are following company procedures or compliance practices; and, increase
focus on service and selling to help convert browsers to buyers, Warzynski explains.
Apple would have done
better to
focus on China's regional trends rather than develop the payment service for a global
market, says Kitty Fok, managing director of the China group at the
market research firm International Data Corporation.
Filmed at the NeXT headquarters in Redwood City, California, in 1991, Jobs
focuses on
marketing strategy — but along the way, he stresses some fundamentals that every business owner would do
well to heed.
Despite the fact that PR and content work so
well together, plenty of
marketing and communications leaders
focus their time, attention, and budget on one or the other — typically, on PR.
Market strategists and portfolio managers maintain that folks should look past those lofty valuations and
focus on what counts: A powerful, steady forward march in profits that should deliver near double - digit returns, or even
better, for years to come.
Even as the big three dominate the
market and other IaaS providers get snapped up, we believe there remains plenty of room in the
market for independent providers, so long as those providers are
well engineered and
focused on the right
markets.»
Since social media is designed for content that is seen by many and shared across diverse networks, it is naturally a
better platform for
marketing campaigns that are broader in
focus.
In addition to covering the full range of investment opportunities, the book features new material on the Great Recession and the global credit crisis as
well as an increased
focus on the long - term potential of emerging
markets.
To me, ABM is defined as a laser -
focused approach to B2B
marketing in which
marketing and sales teams work together to target
best - fit accounts and turn them into customers.
Marketing a business to a large and diverse audience may sound like a
good idea, but most companies old and new know learn quickly that you're much
better off to aim for one specific demographic and then really
focus your time, effort, and advertising money on that group.
The key to the
best content
marketing ROI lies in
focusing your efforts where they have the potential for greatest impact.
That said, back - to - school was
good for Google, whose cheap internet -
focused Chromebook laptops «had another banner quarter in the K - 12
market,» says IDC, though it doesn't provide specific figures.
So much
marketing activity
focuses on talking about how great the brand is, and how wonderfully
well it serves its customers and provides its services.
While
marketing tactics are still important,
focus on providing customers what they want — the
best solution at a competitive price.
This
focus on lifetime value has created both a big job
market (according to a search on LinkedIn, more than 2,800 «customer success» - related job openings exist), as
well as spawned a hot new product
market.
At The Future of Storytelling Summit, Wong told Entrepreneur that Silicon Valley advertisers mistakenly
focus messaging on the
best possible tech, instead of
marketing the
best possible life and how tech fits into it.
Among the other lessons learned in the Lean LaunchPad class for healthcare, Blank says, were: It's
better to
focus on one product and target
market rather than trying to do everything right out of the gate.
Goals for product development should center on the technical as
well as the
marketing aspects of the product so that you have a
focused outline from which the development team can work.
Particularly notable is Act - On's simple CRM integration, which can make it a
good tool for businesses who want to start small,
focusing on lead - management capabilities and grow their
marketing efforts over time.
Best Buy: The electronics retailer unrolled a Twitter -
focused marketing and customer service strategy built around «Twelpforce,» a system the company created to allow thousands of employees across departments to receive and respond to customer queries via Twitter.
But as the company captured a sizeable portion of the computer
market, it became more
focused on products that looked
good and made people look
good while using them.
While government science and tech funding is
focused on basic research, corporate R&D mostly aims to bring new, slightly - improved products (like the upgraded iPhone or marginally -
better cholesterol drug) to
market.
These included such bullet points as «Recent organizational realignment has strengthened
focus on sales and revenue generation,» and «
Well positioned in our
markets, strong portfolio of strategic assets and committed to achieving revenue growth.»
Red may
well be finding itself stalling in the
market, a victim of its
focus on a single high - tech innovation, as
well of Jannard's in - your - face
marketing style.
Rather than
marketing to everyone, LeadCrunch enables marketers to
focus their effort on leads that have the
best chance of closing.
On a rough day for the stock
market, Cramer noticed one stock group trading surprisingly
well: retail -
focused REITs, or real estate investment trusts.
The
best option may be to stay laser
focused on current offerings and expand into new geographic
markets.
«Fitbit has a very strong position in the
market for fitness trackers, and they are one of the strongest in the wellness
market as
well,» says Gartner Research director Angela McIntyre, who
focuses on wearables.
Digital
marketing is about driving a
better customer experience, earning sales and retention by
focusing on the importance of one - to - one
marketing.
You should test your ad copy and other
marketing via surveys, polls, informal
focus groups conducted with a handful of your
best customers, and direct attempts at selling face to face or to small groups brought together for that purpose, as
well as split tests of headlines, offers, and prices via online and offline media.
Though the products have since gone mainstream (Target and
Best Buy each accounted for more than 10 percent of Skullcandy's net sales in 2009, according to the S - 1), the
focus remains on the alternative sports
market.
Instead of
focusing on the biggest
market, King might have done
better to
focus on the
markets where the very essence of the game had most local resonance.
However, even if your initial
marketing message will
focus on why your offering is
better than doing things the old way, don't lose sight of your new
market competitors.
They are typically so
focused on building their product, they don't raise enough capital to cover essential sales and
marketing activities that will allow them to
better attract additional venture capital down the road.
In order to grow our corporate wellness presence, we intend to enhance our corporate wellness offering as
well as expand our sales team
focused on this
market.
Apple has created great
marketing campaigns, but their
focus is always on creating the
best products.
Answering these questions led us to what may be
marketing's
best - kept secret — something right in front of us all the time, but not visible until we
focused on it.