Sentences with phrase «better target voters»

While Masterpole and Perez Williams strategized on how to best target voters and collect enough autographs, Nicoletti had plenty of breathing room.

Not exact matches

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

A personality research app he created gathered the personal information on 270,000 Facebook users, as well as data on those users» friends, amplifying the reach to the tens of millions when it passed that data to Cambridge for a voter targeting scheme.

On Facebook, advertisers can upload lists of voters and supporters to target specific users as well as «lookalike» users who share similar demographics and traits.

But it's not clear whether the firm used the Facebook data in other ways to better understand and target voters.

It uses such data to target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.

Despite a slogan («Make America Great Again») that targeted oldster nostalgia and irritated young nonwhites whose ancestors were either in some other country or barred from voting in this one when America was allegedly great — and despite his stranger - than - fiction gaffes and scandals, Trump did almost exactly as well as Romney had among young voters.

There are good political and social reasons behind making pre-K available to everyone, including the benefits to all children of socioeconomic integration and the fact that middle - class voters are more likely to be invested in programs that aren't narrowly targeted at the poor.

Though of course, even for some local races, ethnic niche sites (for instance) might well be perfect targets — it all depends on which voters those campaigns need to reach and the relative costs of reaching them through different means.

For one thing, television ads remain the best way to reach uncommitted / marginally aware voters, since they're not paying attention to politics online and hence are hard to target with political content.

The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.

For instance, a campaign might run voter - file targeted ads designed to recruit and persuade local voters, plus geo - targeted Google and Facebook ads also aimed (as best as possible) at local voters.

Perhaps good, despite the fears of many naysayers — targeted messages (in theory at least) help to motivate voters to act, and a more - active citizenry is healthy for democracy in the long run.

Direct mail, targeted cable tv buys and niche radio ads are all good ways to concentrate resources on reaching particular voters with particular messages.

And though it's been viewed many fewer times than Yes We Can, in this case it was particularly well targeted, since the voter in question is my sister - in - law, a Linux expert at IBM in Austin.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

And it CAN be a good for political organizing, if your targets are in populations with high cell - phone and / or Twitter usage (for instance, younger — and plugged - in — urban black and latino voters).

Focus today is on optimizing political and advocacy campaign media budgets, using online ads as well as mobile to reach voters, and innovations in targeting constituents across all media.

Online advertising (if targeted correctly) would let them hit the right voters with the right messages through cost - effective channels, for instance, and it would also generate data (click rates, conversion rates, etc.) that would help the groups evaluate how well their messaging works with different demographics.

Taking their lead from some of the best US campaigns, parties have been making extensive use of polling, local intelligence from voters, and additional useful information like consumer data, to produce microtargeted campaigns to raise turnout amongst specific groups in target seats.

Currently, Ukip is likely to win another four seats; but this figure could well change, depending on whether local voters in their key target seats can be persuaded that Ukip has a real chance of victory locally.

Spending on direct mailings and poster campaigns are being scaled back to focus resources on a string of local campaigns in key seats as well as targeting voters online.

The New York League of Conservation Voters is out with a new radio ad slamming its No. 1 Democratic primary target that features a catchy Calypso tune with definite earworm potential and the refrain: «Anyone is better than Bill Stachowski.»

Making a Better Tomorrow is once again targeting Alex Diaz de la Portilla, including releasing a mailer that calls Senate District 40 voters to tell the former state senator they «don't need his predatory politics.»

Chancellor missed deficit targets but has managed to convince voters that Tory version of austerity is better than Labour ’s

which plays well into the demographics of the voter base he is targeting; many of which distrust the Government or any suitably large organisation (which can be warranted given that the US Government engineered the biggest gold theft in history from the US populace) and ongoing cultural divisions between North and South USA.

There is a significant number of party - unaffiliated voters to woo as well as moderate Democrats and Republicans, but most of the votes in play for Dietl or Malliotakis are largely out of the de Blasio target area to begin with.

In an effort to appeal beyond the Dominican vote, Alcantra's campaign has been targeting women regardless of their ethnicity or geography in campaign mailers in the district, as well as black voters, according to a person familiar with the campaign's operations.

Former campaign officials told the Times that the Cambridge Analytica's services included «designing target audiences for digital ads and fund - raising appeals, modeling voter turnout, buying $ 5 million in television ads and determining where Mr. Trump should travel to best drum up support.»

This includes targeting high school seniors who will soon leave school and become voters (as well

Having access to big data and using it to target specific groups of people allows libraries to build larger audiences of supporters and, in turn, influence voters and local politicians who hold the purse strings to a well - funded library.

Though some current clients say they believe Cambridge Analytica's core data product is of a high caliber and can be applied to ad targeting to produce better results than other types of voter data models, others who have met with or worked with the firm say they were not impressed with Cambridge's data product, and called it too expensive.

He claims it works about as well as more traditional voter - targeting methods based on demographics like race, age, and gender.

The accuracy he claims suggests it works about as well as established voter - targeting methods based on demographics like race, age and gender.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

That included designing target audiences for digital ads and fund - raising appeals, modeling voter turnout, buying $ 5 million in television ads and determining where Mr. Trump should travel to best drum up support.

The firm believed those profiles were better predictors of how voters could be swayed through targeted ads than traditional data on party registration and voting patterns.

It was used as a tactic to target potential Clinton voters as well as Trump supporters.

But it's not clear whether the firm used the Facebook data in other ways to better understand and target voters.

No one is totally immune to marketing or political messaging but there is little evidence that Cambridge Analytica is better than other similar PR or political canvassing companies at targeting voters.

These models will be instrumental in helping the campaign determine which voters to target for turnout and persuasion efforts, where to buy advertising and how to best approach digital media.»

Target audience analysis: Aims to identify apathetic voters, floating voters, desire for change within a population, the best medium for transmitting campaign messages, and whether a positive campaign will be most effective or a negative one.

Under the guidance of Brad Parscale, Trump's digital director in 2016, CA performed a variety of services including designing target audiences for digital advertisements and fund - raising appeals, modelling voter turnout, buying $ 5 million in television ads and determining where Trump should travel to best drum up support.