One
way out of this
dilemma, Daviglus notes, is to design a study in which patients suffering from hypertension get treatment, and doctors analyze the results based on how
well the patients» blood pressure was controlled.
Another example - If you are focusing on individuals fresh
out of college, who generally start with low credit scores and negative credit records, the language you speak and the
way you distribute the message should be appropriate for their
dilemmas, as
well as, done in a manner that will actually attract their attention.