The main difference
between Audience Network and the Atlas
server is that using Atlas «is not predicated on having a Facebook campaign,» while the Facebook Audience Network only currently allows marketers to extend their existing Facebook
ads to other apps.
This takes it a step further and modifies the actual
ad content that the website owner has (which again no contract between ISP / Ad Server or ISP / Website owners
ad content that the website owner has (which again no contract
between ISP /
Ad Server or ISP / Website owners
Ad Server or ISP / Website owners).