Not exact matches
«Publishers previously had to make a trade off
between their own
content and their
sponsored content,» he says.
According to a Stanford University study of 7,804 students, some 82 percent of middle - schoolers couldn't distinguish
between an ad labeled «
sponsored content» and a real news story on a website.
Talk to kids about the differences
between news, editorials, and
sponsored content, and show them how to evaluate the credibility of online information before sharing it.
Whether it's Game Theory getting paid off to advertise Far Cry, Assassin's Creed getting an episode on Did You Know Gaming for an unreleased game, or those God awful
sponsored videos about Game of War, the line
between content and commercial is getting dangerously blurred.
I'm talking about the difference
between content purchased at today's prices vs.
sponsor / ad - based
content consumers will pay less, if anything, for.
Responsible websites of all stripes can also do more by clearly distinguishing
between paid or
sponsored content, and actual news.
Snapchat's ads were predominantly either single Snap ads inserted
between Stories or Discover
content that could easily be skipped with a single tap, or
sponsored creative tools that let you try on goofy masks or project 3D mascots into the world but that didn't offer much utility.