This extends far
beyond keyword optimization to include how content is created and distributed (for example, about two years ago, «10x content» was all the rage.).
Not exact matches
PPC bidding and bid
optimization is a complex topic, and
beyond the scope of this guide, but essentially, users are paying for the potential to find new customers based on the
keywords and search terms they enter into Google.
Although the specifics of search engine
optimization (SEO) are
beyond the scope of this article, the governing concept is a simple one:
keywords and their variations.
Because resume writing has moved
beyond a printed parchment, utilizing proper formatting and
keyword optimization for applicant tracking / scanning software, custom cover letters and LinkedIn profiles will all be essential components in your next job search.