Sentences with phrase «bid on keyword»

With search engines, law firms can bid on keyword phrases relevant to their target market.

For our clients, FindLaw sets up a Google AdWords account to bid on keyword searches for their law firm's name along with the names of their attorneys.

On major search engines like Google and Bing, you can bid on the keyword «handmade leather journals,» and your advertisement will populate on the top of Google when the user types in this keyword.

Toward that end, some hotel chains, in deals they have with online travel agencies (OTAs) such as Expedia, have forbidden those companies from bidding on keyword ads on Google and other ad networks that would include the hotels» brand names, according to the editorial.

The trick to bidding on keywords (because some are competitive and expensive) is making sure that the money you are spending is not more than the price of the product or service you are selling.

The Cost per click is determined by the cost and competition of other advertisers that are bidding on that keyword phrase.

Keyword Expansion is not simply adding Keywords to your account, it is researching the best Keywords that describe your products / services and knowing what your competitors are bidding on that Keyword that makes a solid Keyword List.

SpyFu — Provides search volume, number of clicks per day and their average daily cost, the actual number of advertisers currently bidding on the keyword and the actual AdWord ads that are running (click to enlarge).

It's important to do your research to determine who else is bidding on the keywords you want, how much they're spending, and average cost per click.

Of course, you're not the only one bidding on keywords so Amazon uses a bidding system to determine where you show up in the sponsored results.

Competition refers to the number of advertisers bidding on a keyword.

Books published by the big publishers are going to dominate those results because the publishers have invested a great deal of money in getting those books to appear by bidding on those keywords.

It can be especially hard not to bid on these keywords when you see your competitors doing it.

Their campaigns are so expensive because the number of bids on keywords creates high value.

The advertiser selects and bids on keywords.

The cost of each click varies based on how many other advertisers are also paying for, or bidding on that keyword.

The Court of Appeal in Vancouver Community College did not extend this further to include the use of bidding on keywords as sufficient to satisfy passing off,

The trend internationally is that bidding on a keyword «would not in and of itself be sufficient to establish infringement because... it must also be shown that the advertisements did not enable the average consumer to ascertain whether the goods or services referred to originated from... [the trademark owner] or from [the advertiser]»: see lnterflora v Marks and Spencer plc, [2014] EWCA Civ.

In Europe, Google was found not to be liable for its role as accepting bids on keywords that were trademarks,

The court's judgment finds that bidding on keywords, combined with a confusing advertising message, can amount to passing off.

Though the BC Court of Appeal's reasons do not address the international jurisprudence directly, the court concluded similarly that merely bidding on a keyword, by itself, is not delivery of a message, and that, «The critical factor in the confusion component is the message communicated by the defendant.»

The best part about PPC is that you can bid on keywords and pay to show up above organic search results.

Not exact matches

«We are particularly positive on Expedia's more refined hotel supply strategy given we believe Expedia's non-vacation rental supply count is still roughly 50 percent of Priceline's... and increased selection should lead to higher conversion and an increased ability to bid on Google keywords to drive traffic and user growth.»

Most keyword tools of this type work by figuring out what your competitors are bidding on and feeding the data back to you.

The concept of bidding on your most valuable keywords sounds great in theory.

Google sells keyword ads through an auction process, where advertisers bid on certain terms.

If you're interested in bidding on a branded keyword, you should read the AdWords Trademark Policy, and maybe get some insight from your lawyer.

With your exact match keywords bid higher on them.

I can see how yours could be way off the mark:) Topic / niche and keywords you are bidding on definitely matter if broad match is a good fit.

The basics of a keyword - targeted ad is it is ranked on a search engine page result (SERP), which is based on the particular matched keyword cost - per - click (CPC), advertisers bid, and Quality Score.

This beautiful and fast app for Android and iOS lets you adjust keyword bids, enable / disable AdWords objects (e.g., campaigns, ads, ad groups), and act on various recommendations from AdWords.

Nothing against bikers, it's just not the target market — and that's what happens when you bid on general, broad keywords.

2) The keywords that are being bid on must be extremely relevant to the product / services you are offering.

So far we have focused on keyword selection, keyword organization, and bids.

By now your AdWords campaign should be set up so you're focused on optimizing keyword bids, ad click - through rates, and landing page conversion rates.

Right now, go look at your top 15 converting keywords, and this next week, bid higher on them.

To trigger your ads, someone has to type in all of the keywords you are bidding on.

If not, you probably need to bid a little higher on those keywords.

If all your competition is bidding on specific phrases, it means that you should consider going after the keyword.

Our friends would have bid on overbroad terms and spent lots of money on this highly - searched keyword set, selling very few tennis shoes to those searchers.

It'll get your ads off the hook for things like «free» and «torrent,» which are sure to accompany or precede whatever keywords you're bidding on in at least a handful of searches.

PPC bidding and bid optimization is a complex topic, and beyond the scope of this guide, but essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.

At times, you may prefer not to bid on a certain keyword yet are forced to due to competitive parity.

The Exact Match keyword type is just what it sounds like — your ads may appear when a searcher enters the exact keyword you choose to bid on.

CPCs for such high volume terms as they have a tendency to burn through budgets quickly and before you know it, you will end up with a high Negative ROI * Misspellings: It is good practice to add misspellings to your Keyword List - Example: I have seen conversions from Keywords like caars (cars); & motgage (mortgage) * Competitive Research: Some Keyword Research Tools show what competitors are bidding on.

However, in a consumer market, «buy apple ipod» or «purchase Toshiba laptop,» or «free shipping keurig k — cup coffee» are realistic keywords to bid on for late stage purchasing decisions.

Segmenting Keyword Expansion: * Keyword Research: Always research traffic volume for Keywords related to your product / service before adding them to your account - Caution: High volume Keywords are good to bid on, however, be aware of your accounts Conversion Rate, & don't expect 100 % Conversion - which means it is good to be a little conservative when setting Max.

You're bidding on your brand terms and core keywords, but so are your top competitors.

If you're doing PPC, that's a keyword you can probably afford to bid on.

The findings in KW Planner are useful both for SEO & PPC, it just depends on what you are using them: content & keyword analysis or ads & bidding.