Not exact matches
They initially targeted urban millennial women, but the
audience has grown to include a broader demographic (20 percent
of Skimm
readers are male), no doubt a reason why, when they closed their Series A funding at the end
of last year, they raised more than $ 6.25 million from investors like RRE, Greycroft Partners, and Homebrew, as well as
big names like Irving Azoff, the former chief executive
of Ticketmaster, and even Chelsea Handler.
Additionally, because traditionally published books tend to sell for a higher price, they tend to draw an older
audience whereas indie and small press books draw younger
audiences (and since teens and those in their early twenties are the
biggest group
of readers right now, this isn't a bad thing).
This practice
of windowing has attracted strong criticism from librarians culminating in the national lobby group taking out a full page advert in Sweden's
biggest national newspaper slamming the practice, and criticising publishers for mercantile behaviour and failing to see libraries as strategic partners in
reader and
audience development for their books.
In order to get manga into the hands
of comic
readers and build a
bigger audience Viz has been distributing titles to ComiXology.
It's the best way, they believe, to reach
readers quickly, increase their
audience, and receive a far
bigger cut
of the revenues.
The side - effect
of attracting a
big audience through your free promotion is a much
bigger chance
of getting reviews — always the best parting gift from a new
reader.
Now, a
big part
of creating an author brand with a growing
audience of readers who «BUY» your books, is establishing a style
of writing, a «voice» which
readers come to love and expect from your books.
That is a
big factor driving the abandonment
of the SD cards I think — they want a captive
audience of readers who can never switch to another
reader.
While some
of your traditional comics
readers are starting to read comics digitally, it seems a lot
of this can be a new
audience because the titles that are selling best for us are the
big licensed tie - ins: «Star Wars,» «Mass Effect,» «Buffy» and the Whedon titles, more than the creator - owned titles like «Hellboy» and «B.P.R.D.»
«The same do - it - yourself attitude is at the heart
of indie book publishing, which is why we're happy that BookBaby is providing resources for NaNo authors to take that next
big step: publishing and finding an
audience of readers.»
Despite the impressive number
of readers and authors previously mentioned, imagine the
bigger scale
of countless overseas
audience waiting to explore the intricate history
of Chinese literature.
We can now collectively move forward in producing content that enables the very best
of reading experiences for all
readers, reaching a
bigger audience as well as meeting our legal and moral obligations.»
Part
of that
audience will include brand new
readers, people finding their way to comics after seeing the characters on the
big screen and former users checking in to see Marvel Unlimited's improvements since launch.