Andy Goeler, CEO of craft at AB InBev, contends that
big beer brands like Budweiser are often mocked by the craft industry, so he sees no harm in «Big Brother» poking back.
DDB Chicago helped introduce Bud Light, now the country's
biggest beer brand, when it was introduced in 1981, and remained an Anheuser - Busch agency until 2011.
In 2016, the U.S.'s
biggest beer brands saw sales volumes down between 2.4 per cent and 4.4 per cent in states that had legalized cannabis.
Not exact matches
That deal has helped Constellation
Brands report the strongest
beer growth among the «
Big Four» brewers.
Rather than launching new
brands targeting discerning palates,
big breweries have lately been stretching flagship
brands like Bud Light, Miller and Alexander Keith's to include
beers with higher alcohol, more nuanced flavours or even tinged with lime and margarita.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired
brand,» says Julia Herz, craft
beer program director for the Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by
Big Beer.
The Brewers Association has launched a new suite of materials to help retailers activate the independent craft brewer seal in their businesses and differentiate authentic independent craft
beer from
Big Beer acquired
brands.
For one,
big brewers have lost market share amid the craft
beer revolution as small, regional
brands gain favor with drinkers.
Alone, it doesn't make a lot of sense, but combine it with these: (1) sales in the craft segment are slowing, and distinctive winners and losers are emerging; (2) large, independent
brands not committed to deep cost - cutting are suffering, while corporate - owned craft
brands are selling briskly; (3) small craft
beer producers are still posting
big growth gains; but (4) legacy mass market
brands are collapsing; finally (5) mass market Mexican imports are killing it, especially (yay!)
Emboldened by success in the frozen food aisle and in pasta, grocers are moving into categories — salty snacks,
beer, pet food — they'd previously shunned because the
big brands were so entrenched.
But the competition among America's top brews has devolved into a contest of who can fall the slowest, rather than actually grow, as craft
beers and spirits continue to give
big brands problems.
Now owned by CraftWorks Restaurants and Breweries Inc. — which also owns brewpubs Rock Bottom Restaurant and Brewery and Gordon Biersch Brewery Restaurant, along with additional
brands such as ChopHouse and Brewery, Walnut Brewery, Seven Bridges Grille and Brewery, and
Big River Grille and Brewing Works — Old Chicago sports a fresh new interior ambiance, dozens of
beers on tap and in bottles and cans, and innovative menu items.
«The Port Brewing
brands have a West Coast slant to them —
bigger, more alcoholic, with higher hopping rates, imperialized
beers,» Arthur explains.
Although many craft
beer brands have become national after being purchased by the
big brewers, the majority of craft breweries remain locally focused.
Mr Ottaway said in the US, the initial backlash against craft
beer brands which had sold out to large conglomerates often resulted in a short - term sales dip in their local area, but it was soon overtaken by faster growth overall as the enhanced distribution channels and
bigger marketing clout kicked in.
Lion
brand director Jack Mesley said on Monday the company was expecting «
big things» from a new mid-strength
beer brand called Iron Jack, which had made solid progress in its first two weeks across Australia.
Craft brewers across Australia are wondering who might be next as global giants scoop up local
brands, but it's a battle maintaining street cred if you fall into the arms of
big beer.
Eric Ottaway, CEO of Brooklyn Brewing, the 11th
biggest craft brewer in the United States which also has a licensing agreement in Australia with Coopers Brewery, said on Thursday that Brooklyn had focused on tap
beer first in Australia to build up its
brand in part because of the power of the two
big retailers.
It also scooped up Penfolds owner Southcorp in 2005 in a takeover, but struggled to manage such a
big wine
brand portfolio after deciding to sell
beer, wine and spirits using the same sales people, a move which was later reversed after it caused chaos in the marketplace and sales plummeted.
Diageo had been looking to sell its wine business because it was small in comparison to its much
bigger spirits and
beer operations, which sell
brands including Johnnie Walker whisky, Smirnoff vodka and Captain Morgan rum.
Sands said the company sees potential for Pacifico to become the «next
big national
brand in the
beer business.»
«As
Big Beer acquires former craft
brands,
beer drinkers have become increasingly confused about which brewers remain independent.
News of the new partnership comes as A-B has launched a «Think
Big About
Beer» advertising campaign in hopes of positioning the Goose Island as an urban
beer brand and turning around double - digit off - premise sales declines of its core products, aside from Goose Island IPA.
Our flagship
brand — Carlsberg — is one of the best - known
beer brands in the world, and the Baltika, Carlsberg and Tuborg
brands are among the eight
biggest brands in Europe.
As a leader in the casual dining segment, CraftWorks also operates strong regional
brands, including ChopHouse and
Big River, and employs more than 12,000 people throughout the U.S.. All of CraftWorks» restaurant
brands have innovative menus with made - from - scratch food and a vast selection of unique craft
beer, as well as unbeatable service and loyalty programs that tout over a half - million active members.
ORLANDO, Fla., September 22, 2015 — Hard Rock is bringing Munich's favorite tradition to the States, with a
brand new burger and
beer pairing that pays homage to the
biggest fall celebration — Oktoberfest!
Baker notes: «The explosion of craft
beer segment along with on - premise consumption will drive more small brewers to open their outlets in cities as traditional distribution channels are crowded with
big brands.
CUB brew the Carlton
beers, Pure Blonde, VB and the Bulmer's ciders — these are not products vulnerable to competition from downloads or an app, and CUB yet dominates the Australian
beer market, owning five of the 10
biggest brands and, with VB, Australia's single most popular.
Available in over 20 countries, Innis & Gunn is the second -
biggest supplier of specialty
beer to the UK off - trade, the top imported Ale
brand in Sweden and the best - selling British Bottled
Beer brand in Canada www.innisandgunn.com
It used to be that you had local breweries and sometime for the
big national
brands, you'd have regional breweries — Budweiser and all — but you didn't move
beer very far.