Sentences with phrase «big grassroots approach»

Not exact matches

While the exposure to the big money and bigger reach of major - league stars has helped US Cryotherapy work deals to provide equipment to several NBA franchises and major universities, the company understands that a grassroots approach which includes high school athletes will yield its greatest growth in sales and recognition.

So the bottom - up approach, I mean this grassroots thing is happening now is just going to become an even bigger and bigger presence until it's actually — whether it's accepted or not, we don't» really care, I don't care at least — so that bottom - up approach is just gonna get so big that it reveals itself because of the success rate that it has.