Sentences with phrase «big marketing spends»

Since arriving at the chain in September 2014, Shelagh Stoneham, Shoppers» senior vice-president of marketing, said her team has been engaged in market research and strategic planning that has led to a bigger marketing spend, an increased television presence, more online video and new partnerships with Women of Influence and the entertainment show ET Canada.

They can't afford the big marketing spend, but still charge more than they should for copies of their games (I think the optimal price for indie games is $ 5, not $ 20) to get that ARPU.

Not exact matches

Investors expect faster returns from Walmart's investments compared to Amazon, said Yarbrough, a move that limits the brick - and - mortar retailer's ability to spend big on acquisitions in growth markets.

It's kind of like a microcosm of Las Vegas — all shiny new things, large crowds, big money being spent and the occasional scantily clad marketing woman.

Marketing.Media.Money profiles the chief marketing officers at some of the world's biggest brands, exploring their careers, their business challenges and how they are directing their significant advertising spend.

Marketing experts said small businesses may increasingly turn to Pokémon Go — and redirect some of their marketing spend — as the mobile game racks up a bigger uMarketing experts said small businesses may increasingly turn to Pokémon Go — and redirect some of their marketing spend — as the mobile game racks up a bigger umarketing spend — as the mobile game racks up a bigger user base.

Moreover, there's bitterness over retailers like GameStop, the biggest player in used games, because they devote so much floor space to used games in spite of the huge marketing dollars spent by publishers on new products.

Digital marketing makes up 41 % of the total ad spend by businesses, which is bigger than TV, Radio, or Print advertising,

And despite the growing share of marketing dollars spent online, television is still a favourite medium for the brands spending the biggest bucks.

It's obviously a big risk to go into the U.S. market, and Target was a national launch, which meant a national marketing campaign, which meant a big spend and a lot of risk.

«Boards need to spend a bigger proportion of time looking forward to where global forces are moving their markets,» says Wiseman.

«China is a big market, and the growth expectations and trajectory [of online spending] are high, and it's ahead of some of the other fairly developed markets,» says Daniel Jenkinson, head of global CBT analytics for PayPal.

Vidal is expecting about 5,000 attendees, which he considers a big success given that he has spent nothing on marketing.

Whether you're spending the big bucks or marketing on a shoestring, there are two things that are consistent: Entrepreneurs must be patient and persistent.

Secunda grumbled about how much Bloomberg was spending to break into the new market in a big way, rather than targeting a small niche.

Furthermore, Boris Schlossberg, managing director at BK Asset Management, said Tuesday on «Trading Nation» that while neither stock is a buy right now, «the bullish case for both is if you're truly a big believer in a massive bull move this year in the market, and that the tax cut is going to increase spending on travel.»

WASHINGTON, April 18 - «Robust» business borrowing, rising consumer spending, and tight labor markets indicate the U.S. economy remains on track for continued growth, the Federal Reserve reported on Wednesday, with the risks of a global trade war the one big outlier.

«With the myriad of sophisticated attacks and the ad infinitum game of «cat and mouse» between hackers and security software vendors, we believe a big ramp in cybersecurity spending will continue in the coming years as «cyber warfare» heats up, adding to growth prospects at next - generation security software companies,» said Daniel Ives, an analyst at FBR Capital Markets, in a recent note.

For cash - strapped startups, spending big bucks on marketing isn't a possibility.

The company spent big on marketing, even sponsoring Toronto Maple Leafs left - winger Joffrey Lupul, and plastering its logo around the ACC during basketball games.

Unilever's chief marketing officer, Keith Weed, threatened to reduce the company's ad spend online if the big tech platforms didn't clean things up.

After spending 17 years developing and marketing products at Avon, Revlon, and other big brand marketers, Donald Lepone in 1987 founded NutraMax, where he could develop his own brand - name products.

While wondering why Verizon would want to spend a billion or two to get into a market where it might see only $ 4 billion to $ 5 billion in annual wireless revenue, at best, they have seemingly ignored the bigger picture: Canada's overall $ 59 billion communications market.

Things did turn a bit somber on the topic of China, a large and important market where Uber is spending big money to grow.

That could provide a major fillip for brands targeting the world's top luxury spenders, though who benefits most will depend on which brands are able to lure in China's big - spending youth - now the driving force in the market.

But Job's successor, Tim Cook, has instead spent much of the past three years tinkering with Apple's existing product line - up — bigger iPhones, smaller iPads, improved software — and massively growing sales by pushing into huge new markets like China.

Now Pfizer CEO Ian Read has to eat crow and prove to the market that his company can be great on its own, after pretty much spending the past two years saying it was a big deal or bust.

«Programmatic has expanded rapidly and it's no surprise that the market and mechanisms that big brands use to spend through this channel are evolving,» said the WFA's global media and digital marketing lead Matt Green in an emailed statement.

In addition to moving to a bigger office and boosting marketing of existing products, the team will spend some of the second - round cash to roll out several new products that will be their first step toward the company's future.

Much of the leveraging occurred in emerging markets, specifically China, which is spending big on international infrastructure projects.

But too often, teams react by doubling down on the current go - to - market mix through increased sales hiring or bigger marketing expenditure even as the incremental sales head or the new marketing spend returns increasingly disappointing results.

HK) and Alibaba Group Holding Ltd (BABA.N), have both spent heavily to subsidize fares to gain market share, betting on China's Internet - linked transport market becoming the world's biggest.

The biggest mistake to be made is carelessly spending money on features that are not needed or spending your marketing budget with no control on measuring what you are getting back.

But Sengpiehl is eyeing big changes in how VW spends its marketing dollars, in hopes of gaining efficiencies.

Startups are constantly tackling problems, big and small — determining product - market fit, developing traction and early adopters, hiring the right talent, raising money (and figuring out how to spend that money)-- but the key is figuring out which ones matter most to the company's leaders at any given point in time.

As we discussed in our last post, it's a big menu when deciding which marketing conferences to spend your money at.

The company's spending on content is now bigger than the budgets of all media companies combined in the second biggest market for content, the U.K., and is bigger than the content budgets of some of the biggest broadcasters in the U.S.

Millennials are the biggest spending power in the US market.

«If you live in a big city and need to spend more on housing due to work and the current rental market, it's OK to do so as long as you adjust some of your other discretionary spending,» says Ash Exantus, director of financial education at BankMobile, a digital banking platform.

Even if there is product market fit, there is a right time to spending big on generating growth and that time if after a sound growth hypothesis has been proven.

Sarhan agreed with Kinahan that the Fed would ideally like to see more consumer spending before raising rates, but he also called attention to the housing market; citing mortgage rate hikes on Wednesday, Sarhan told Benzinga that real estate was the «biggest missing piece.»

According to Sarhan, the housing market and consumer spending largely go hand - in - hand, since many Americans» biggest assets are their homes.

At the same time, Amazon (NASDAQ: AMZN) is spending big on new businesses from original content to hardware to groceries and to gaining more market share in regions like India.

More from our travel issue: To take on the competition, online travel bookers like Expedia and Priceline are offering events and activities beyond hotel and airline reservations, and they're spending big to market themselves to consumers, Ad Age's Adrianne Pasquarelli reports.

In this video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business

In the meantime, markets will be watching closely to see whether big tax cuts and a blockbuster $ 1.3 trillion spending bill will add more to the real economy.

Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a link in this video so you can click through and see that video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business

Ask Yourself: Am I spending like we're chasing a big market, when it's actually a small one?

Maggie Beer Products chairman Trevor O'Hoy said on Tuesday the review found the business was on a solid footing but needed to rev up growth beyond the core markets of pate, pastes and premium ice - cream which were in «mature» segments, where there was rising pressure for promotional spending from big supermarket chains stocking the products.

The Non-GMO Project was created in 2007 by two grocery stores, The Natural Grocery Company in Berkeley, California and The Big Carrot Natural Food Market in Toronto, Ontario — both of which had spent the preceding years working diligently to provide their customers with more information about GMOs.