Don't try to cut costs on design so you'll have
a bigger book marketing budget later you plan to use for advertising — ads will fail if the book cover is ugly.
Not exact matches
Religious publishers work hard at developing
books for laypeople, and they sometimes have breakthrough successes, but they face the same
marketing problems as the CHRISTIAN CENTURY - a limited
budget makes it impossible to run ads in major «secular» magazines or to do a really
big direct mail campaign.
They won't — bookstores have limited shelf space and use it for proven
books that are selling, have famous authors or a
big marketing budget (and again, whatever doesn't get sold gets refunded and trashed... in a stupid, world killing publishing system that needs to change).
These days, even the
biggest publishers do not have the staff or
budgets to invest in
marketing for any
book but the potential blockbuster.
Reblogged this on Dale Furse and commented: As indie authors, we need to
market our
books, but we don't have the
big budgets Traditional publishers do.
Most authors don't have a
big budget that they can hire a publicist or
marketing team so it's finding those
book promotion opportunities that won't run you broke.
Authors need to know highly detailed
budgets and plans for
marketing of any given
book before agreeing to sign a contract, a fact that she stood her ground on despite the high - pressure sales pitches and ominous threats to her career that she experienced from some
Big Five publishers.
No matter how
big the
budget is for
marketing and PR, if a
book isn't ready the best
marketing and / or PR firm in the world can't (or shouldn't)
market it successfully.
Unless you are a
BIG NAME or a
BIG BOOK (and at a
BIG HOUSE with a
BIG BUDGET), 99 % of the time, the vast majority of
marketing falls to the author, no matter who pays for printing.
One of the
biggest mistakes made by those
marketing a
book on a
budget is spreading themselves thin, without a defined target or goal.
Run by Founder and CEO, Penny Sansevieri, Author
Marketing Experts sets out to solve a very common problem that indie authors face: how can you successfully
market your
book without a large
budget or a
big team.
With margins low, distribution costs rocketing, limited or no
marketing budgets for all but the top 15 percent of titles, and little major media interest in all but the
biggest authors,
book sales drop a little more each year and fewer and fewer authors can live off their fiction efforts.»