Keep in mind that the event's theme is «Made by Google,» which suggests that all products to be unveiled on Oct. 4 earns the company's own nametag, likely part of
the bigger rebranding effort Google is toying with recently, across its apps and services.
Chief executive Martin Mercer told The Australian Financial Review the company had grown so much in the last few years it was «bursting at the seams» and had made the decision this year to invest in the
rebranding efforts and move into
bigger offices in Melbourne and Sydney to help fuel future growth.