And with Amazon out of the game, Netflix is poised to become the category's
biggest campaign spender.
Not exact matches
BIG SPENDERS: The Democratic Congressional
Campaign Committee and the Republican National Committee
In fact, Rob Norman, chief digital officer at GroupM, the world's largest media buyer, says that he doesn't know of any instances of movie studios — among the
biggest spenders for both YouTube and TV advertising — pulling
campaigns in the wake of the dustup.
The iconic and enigmatic Swede only arrived at the Parc des Princes last summer from Italian giants AC Milan, but his tremendous form over the course of the
campaign prompted some heavy speculation that his future lay away from the club, with several all too eager to help bring him away from the Ligue 1
big spenders.
That season was also Arsenal's final
campaign at Highbury, but the promise that moving to the 60,000 capacity Emirates Stadium would allow the club to compete financially with the
biggest spenders in England and the continent failed to materialise.
Howard was the
big spender throughout the
campaign, but he kicked things up a notch in those final two weeks, when his
campaign spent $ 121,500.
Former NYC Mayor Mike Bloomberg is quietly finishing as one of the
biggest spenders of the 2016 cycle, coming into Election Day having donated more than $ 65 million — overwhelmingly to issue
campaigns for local gun control and soda tax measures, but also to 18 individual candidates.
Other
big spenders include the National Republican Congressional Committee and Democratic Congressional
Campaign Committee.
Once you gain a better understanding of what the
big spenders are doing in terms of messaging, media placement and integrated
campaigns, you can find the weak spots — the ways and places where your legal brand can insert itself.