Sentences with phrase «biggest consumer brands»

For some of the nation's biggest consumer brands, they're finding that the most successful ads don't focus on saying something to consumers — but doing something with them.

A prolonged economic slowdown in the nation's economy has put pressure on big consumer brands like Anheuser - Busch InBev, which has long depended on Brazil as an engine of growth.

«We are not intending for this to be a big consumer brand with related products,» Brin says.

«We think this has potential to become a big consumer brand and something that's used daily.

Not exact matches

In Brand Seduction, Weber describes the idea of «metacommunication» — how the tonality and personality of marketing make a big difference in how consumers view your bBrand Seduction, Weber describes the idea of «metacommunication» — how the tonality and personality of marketing make a big difference in how consumers view your brandbrand.

To understand why, and why allowing T - Mobile to acquire Sprint would be a big problem for consumers, we need to understand what makes it so hard to for even giant, well - funded companies with recognized brand names to break into the wireless market.

These are mega-brands for sure, setting trends in marketing and consumer engagement, but there are lessons learned here for all brands, big and small.

More and more, brands are turning to big data to find market insights, in the hope that it will yield more scientific and more granular views into consumer behaviour.

Recently, we were thrilled when our startup, Iodine, made an agreement with a large online pharmacy, a big player with serious consumer reach that would get our brand in front of its customers.

But dismissing the importance of branding is a big mistake, especially for consumer facing companies.

It's unlikely anyone will have a name in mind, which presents a big challenge for Leal in getting the Fix Auto brand name out to consumers.

Much of the company's revenue is coming from licensing the technology to big customers such as Salesforce and Hootsuite, although consumer brands, financial institutions and PR agencies are also subscribing to its $ 99 - a-month direct service.

The nation's leading food and beverage manufacturers — an industry collectively known as Big Food — have been busy reformulating legacy brands to be more competitive in a world in which consumers are gravitating away from highly processed foods and instead favoring fresher alternatives, like vegetables and fruits, that are found along the perimeter of the grocery store.

The cost - cutting comes as Big Food manufacturers have found their legacy brands pressuring by a consumer trend toward foods and drinks they deem healthier, a trend executives say will only accelerate over time.

Americans consume $ 100 billion in gift cards every year, and 70 percent of consumers we surveyed said they would prefer to give a local gift than a traditional gift card from a big brand.

The soft first - quarter results are the latest challenge that Big Food must confront: Larger food and beverage manufacturers have faced tough growth prospects for many of their legacy brands as consumers tilt toward healthier fare and show more support for startup brands.

The hitch is that big data doesn't automatically translate into big insights, says Robert Levy, president of Toronto - based research and branding firm BrandSpark International, which develops quantitative consumer survey methods.

And pricing power becomes a concern when it's Amazon (or another platform company) that owns the customer relationship, as evidenced in the retail sector, where big brands have sought to build their own direct - to - consumer sales channels to offset the impact of Amazon's pricing power.

Good news travels fast, and the big banks have brand names that consumers recognize.

The reality is Americans want every consumer brand they interact with to be digital and so far, Amazon has been the single - biggest success story in this e-commerce evolution.

Consumer goods conglomerate Procter & Gamble has several commercial spots planned for its myriad brands during this year's big game.

We've tested several mattresses from direct - to - consumer, bed - in - a-box mattress startups over the past few years to see how they stack up in comparison with big - name mattress brands.

And because Baker's exit strategy is to sell Nature's Cure to another consumer - products company, she believes that she ought to spend her time and capital on building assets that her acquirers would covet — namely, a big - time brand.

Consumers have a sentimental attachment to the brands they grew up on, such as Disney, Nestlé and the big cereal brands.

As a result, over the past decade global luxury brands started expanding into the capitals of oil - rich countries such as Saudi Arabia, Kuwait and the U.A.E., giving women access to shopping on par with the biggest European cities (Dubai is home to the world's largest shopping mall) and higher consumer expectations.

There are a ton of things to consider when buying a mattress, including firmness, materials, warranties, return policies, and whether to go with a direct - to - consumer mattress startup or a big - name brand.

When you ask the world's big money makers in typical big brand consumer businesses to discuss how they are making money from big data, though, the message can be about as hard to decipher for the average individual as combing through Internet chatter from Pakistan.

For big and small brands alike, the challenge is how far to go in adapting the original idea and product in order to appeal to a new consumer base.

Taobao is a closer equivalent to eBay, where customers can buy from one another, while big brands sell directly to consumers through the Tmall portal.

As Oreo learned, scoring success in China requires both exploiting the appeal that big brands have to Chinese consumers and adapting products for local tastes.

As connecting businesses with consumers continues to become more technologically complex, it becomes easier for big budget brands to take advantage of the market and push out smaller businesses.

It was a big setback for the burrito chain, which is fighting to rebuild consumer trust after E. coli, Salmonella and Norovirus outbreaks in 2015 battered its sales and brand.

Belkin International has three global brands — Belkin, Linksys (consumer and business lines) and WeMo — with something big happening for each brand in 2016.

Marketing technology firm Toluna, which manages online consumer surveys for big brands including Dannon and Disney, is buying a digital media startup incubated by Nielsen.

Planters, a brand known for satisfying salty cravings, created this program to address how cravings, however big or small, make consumers feel.

It's silence often that kills big brands because it codifies in the minds of consumers a guilt that may or may not be there.»

Fran Hauser is a long - time media executive, startup investor and author of The Myth of the Nice Girl.Best known for her role building PEOPLE.com — one of the biggest media brands online — Hauser made the leap to early stage investing in 2014, funding and advising consumer - focused companies such as HelloGiggles, Mogul, The Wing and Gem & Bolt.

«The U.S. consumer wants brands and Green Mountain has almost all the big brands on its system,» said Janney Capital Markets analyst Mitchell Pinheiro.

Smaller, independent brands are seen by many consumers, especially younger ones, to be more hip and healthy and rather than compete with them many big food and drink companies have looked to buy into and learn from startup innovation, a leaf straight out of Silicon Valley's playbook.

«The consolidation of [Amazon and Whole Foods] is likely to accelerate the trend we have already seen among Millennial consumers who have rejected traditional Big Food brands in favor of more authentic, trendy offerings,» Credit Suisse analyst Robert Moskow wrote in a note to clients.

Indeed, the technology sector has been one of the biggest beneficiaries of the Trump presidency: The S&P information technology group has risen more than 13 percent this year, more than banks, utilities, health firms, energy companies or consumer brands.

With four of the top 10 Olympic advertising spenders in the automotive category — and BMW leading the way at $ 28.7 million according to iSpot.tv — the brand that has experienced the biggest uplift in key consumer metrics in the first week is the TV network broadcasting the event itself, NBC - TV.

Alibaba also recently said it was strengthening its collaboration with more than 160 international apparel brands — among them Zara, Uniqlo, Gap, Decathlon and Adidas — in areas such as digital marketing, big - data consumer analysis, and O2O sales.

Big brands are closing stores, malls are shuttering and consumer spending is increasingly going online, laying...

Based on big data and consumer feedback, it has rolled out 8 women's brands and 9 men's brands to date.

Sustainability plays a big role in driving consumer perceptions about your brand.

CCA said the launch of a new product under a brand as big as Coca - Cola «generates excitement and newness among consumers and generates a halo effect across the entire Coke portfolio».

«By offering innovations that consumers love as PMPs, retailers can make the most of two great opportunities — as well as giving customers the reassurance of clear pricing, they can take advantage of huge consumer excitement about some of the country's biggest brands.»

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