This might appear to be a clever bit of marketing by one of the world's
biggest consumer product companies, and marketing it surely is.
More than 30 products were given the distinction this year; we've curated a short list of some of the products that are already capitalizing on what are likely to be
the biggest consumer product trends of 2016.
Not exact matches
What service or
product can you provide to companies looking to ride the next
big wave to sweep through a
consumer market?
Meanwhile, GSK said it would launch a review of its
consumer healthcare nutrition
products, such as Horlicks — a malted hot milk drink that's particularly
big in India — in order to help fund the joint venture buyout, and to focus its efforts on over-the-counter medicines and the oral health category.
Millennial
consumers also «seem to gravitate toward those niche
products that aren't part of a
big conglomerate,» Seifert says.
Hasbro will launch a new game subscription service this summer, becoming the first
big toy maker to try a business model that has found success for other
consumer products like razors, beauty
products, and meal kits.
Still, trying to find
product lines that will appeal to
consumers is one of the
biggest challenges facing edible insect producers, and several have turned to crowdfunding sites like Kickstarter to test the viability of their ideas.
The
product is expected to make a
big splash with
consumers thanks to its promise to immerse users inside new virtual worlds — but also for its innovative design.
To build awareness among high - end bicycle dealers and
consumers, Connolly decided to get the
product underneath as many
big - name racers as possible.
Like other industries, 2017 is expected be a
big year for mobile - first
products that
consumers are used to using more often.
Just as smartphones forever changed our lives, 57 percent of
consumers say that they believe the Internet of Things will be revolutionary, with another 47 percent saying that companies that aren't trying to connect their
products to the Internet are missing a
big opportunity, according to a study conducted by marketing tech company Affinnova which was recently acquired by
consumer and media insights compmany Nielsen.
Roper last month said that retailers are being more cautious about their buying for hard seltzer after hard soda suffered from lagging interest from
consumers after a
big spike in demand when those
products first hit shelves.
«It fit a need for our personal business here, which is great, but it also fit a
product and service need that we saw businesses having,» he says, adding that the new offering helped M2 sign three large clients, including an international
consumer products company and one of the «
Big Three automakers.»
The premise of all these pitches is that you can take any good idea for a
product, service or network (typically someone else's idea, who is already hitting it out of the park) and shrink that business down to a narrower target population or niche, or to a certain kind of
consumer, and instantly turn the process of serving that smaller segment into a
big business as well.
«In every other
consumer category,
consumers have a
big and strong voice in demanding future
product development,» she said.
This Toronto tech startup is building
consumer products aimed at unlocking the next
big leap in human - computer interaction
Their main effort centered on convincing people that all
consumers benefit from the widest possible choice of
products at the lowest possible price -; which means that
consumers would be the
biggest beneficiaries of lowered trade barriers.
Still, the allegations about the software have hurt its much
bigger consumer software business, prompting retailers such as Best Buy Co to pull Kaspersky
products.
PARIS, Feb 8 - L'Oreal, the world's
biggest beauty
products company, said demand for its luxury labels like Lancome helped lift sales growth in the fourth quarter, while strong appetite from Asian
consumers offset a trickier U.S. market.
And because Baker's exit strategy is to sell Nature's Cure to another
consumer -
products company, she believes that she ought to spend her time and capital on building assets that her acquirers would covet — namely, a
big - time brand.
These winners from the annual
Product of the Year awards are capitalizing on some of the
biggest consumer trends right now
The probe did not find widespread misselling, defined as selling
products that are unsuitable or where the
consumer is provided with incomplete or misleading information, but concluded that there are «insufficient» controls in place at the country's
biggest banks to prevent or mitigate the risk.
The
products at
Consumer Electronics Show are supposed to be the next
big thing, but sometimes they disappear.
For
big and small brands alike, the challenge is how far to go in adapting the original idea and
product in order to appeal to a new
consumer base.
«If you're a small player with a very good
product or a
big consumer packaged goods company with a small unit, you will struggle to get the attention of some of our larger banners,» said Narayan Iyengar, senior vice president of digital marketing and e-commerce at Albertsons.
As Oreo learned, scoring success in China requires both exploiting the appeal that
big brands have to Chinese
consumers and adapting
products for local tastes.
During a morning press conference here at the
Consumer Electronics Show, South Korea - based LG unveiled a number of its next
big products.
The 2013 up - and - comers all leveraged mobile platforms in one way or another; this year's list comprises more varied innovators:
consumer products, auto, media, and
big - data companies.
The company has been able to attract
big - name advertisers like Gatorade and New Balance by offering access to its direct - to -
consumer service that boasts a subscriber base full of athletes with clearly - defined interests, who could be more likely to buy athletic equipment and related
products from specific sports.
Big food companies from Nestle to Taco Bell were axing artificial ingredients from their
products left and right as
consumers demanded «natural» foods, but would the changes affect the taste of the iconic blue box, a
product that many Americans have grown up on?
If you've been to a
big - box retailer lately, you've likely noticed how heavily they market their
consumer credit
products.
«We are not intending for this to be a
big consumer brand with related
products,» Brin says.
Trulia's Facebook Messenger bot also launched quickly following its development during Innovation Week, showcasing Zillow Group's ability to move fast and think
big while still creating useful
products for
consumers.
The single
biggest positive factor in the fourth - quarter expansion of gross domestic
product was a healthy rise in
consumer spending, despite the mixed results of some retailers during the holiday season.
He is interested in analytics systems and IoT devices that radically transform economics for
big industries, and
consumer products that change the way we see, hear, feel and sense life.
The takeover of Kiva by the world's largest online retailer will add to investments Chief Executive Officer Jeff Bezos has made in the company's order - fulfillment centers, as Amazon seeks to get a
bigger variety of
products to
consumers faster.
But a growing number of U.S.
consumer product companies are saying they plan to push up their selling prices to cover a
big jump in the cost of fuel and other raw materials.
Mortgages are one of the
biggest and most complex financial
products you'll deal with as a
consumer, and many borrowers find it important to have an option for in - person service at their local bank or lender.
The
big marketing begins this month for a
product the company believes will particularly find fans in millennials and Hispanics, two
consumer segments important for growth.
Kalanick intended to transform Scour's
consumer - file - sharing technology into an enterprise software
product, RedSwoosh, that would make it cheaper for media companies to deliver
big video files on the web.
The
big number: The «Mouse House» reported a 22 % bump in
consumer product sales for the quarter, to $ 1.4 billion.
Be aware, though, that the
consumer products titan is facing
big challenges.
CoverHound's service comes in the
bigger wave of vertical marketplaces that let
consumers search for, compare and buy financial
products in a single place — a very successful area of e-commerce, with others like Zenefits and Credit Karma now valued in the multiple billions.
To get a
bigger slice of your financial business, many banks provide extra rewards or discounts on certain
products to
consumers with multiple accounts.
But this time, it's trying to make a
big decision about whether to split itself up by divesting of its
consumer healthcare business, including over-the-counter (OTC)
products such as Advil and Centrum vitamins.
European stocks finished with gains on Monday, helped by Italian banks after that country's government stepped in to shut down two failed lenders, and as Nestlé SA rallied after a hedge fund snapped up a
big stake in the
consumer -
products giant.
Revealing GMOs Probably the
biggest question on
consumers» minds is whether this technology will help them identify whether a
product uses GMO ingredients.
In addition to education, packaging plays a
big role in making the
product more approachable to
consumers.
CCA said the launch of a new
product under a brand as
big as Coca - Cola «generates excitement and newness among
consumers and generates a halo effect across the entire Coke portfolio».
Their emergence onto the food scene, making
big claims for their
products — be it natural, organic, sustainable, or fair trade — has seemingly caught the attention of
consumers, particularly those aged 18 - 34 (although the 35 - 44 year age group is not far behind), and has spread to impact on every aspect of food purchasing: 82 % of ingredient - conscious
consumers believe that clean labels are important.