Eric Ottaway, CEO of Brooklyn Brewing, the 11th
biggest craft brewer in the United States which also has a licensing agreement in Australia with Coopers Brewery, said on Thursday that Brooklyn had focused on tap beer first in Australia to build up its brand in part because of the power of the two big retailers.
Not exact matches
The world's
biggest beer makers have been angling to tap rising interest in the
craft category, which generated $ 19.6 billion in retail sales last year and now accounts for 11 % of the total beer market, according to industry trade group the
Brewers Association.
Denver is the home of the Great American Beer Festival and many of
craft's
biggest names, while Charlotte is a fast - growing beer city with a number of very strong
brewers who are gaining a national reputation.
The companies that make those beers, Boston Beer (sam) and Molson Coors (tap - a) respectively, have found themselves in a war of words after The New York Times published an op - ed by Boston Beer founder Jim Koch in which the
brewer lamented the effect
Big Beer mergers have had on the
craft beer industry.
The Heineken - Lagunitas link - up is part of a broader trend of the world's
biggest brewers scooping up full or controlling stakes in
craft beer rivals.
Craft beers, as defined by the
Brewers Association, must be less than 25 % controlled by a
big brewer.
You'd be hard - pressed to find a more divisive issue in the
craft beer community than
Big Beer's recent shopping spree for small
brewers.
AB InBev, the world's
biggest beer
brewer, has acquired a significant stake in one of China's best known
craft brewers, in a move that shakes up the country's tiny but booming
craft beer scene and, the slumping beer giant hopes, its own bottom line.
Craft beer lovers can take comfort: The
Brewers Association reports that there are now more than 4,000 active breweries in the U.S., so
Big Beer buyouts can't possibly match the pace of new businesses.
The market share within
craft has grown from 1 % to over 3 % over that period within the U.S. Heineken's beer volume growth, like other
big brewers, is far slower, rising 3.6 % in the Americas in the first half of 2015.
Here are the
craft beers and
brewers getting all the buzz and winning People's Choice honors at the country's
biggest beer celebration.
«There is confusion and unfortunately a lack of transparency on the labels of the acquired brand,» says Julia Herz,
craft beer program director for the
Brewers Association, which advocates on behalf of small and independent brewers not owned or controlled by Bi
Brewers Association, which advocates on behalf of small and independent
brewers not owned or controlled by Bi
brewers not owned or controlled by
Big Beer.
So is it any surprise
big brewers are making a practice of either buying microbreweries outright (as Sleeman did with Quebec's Unibroue in 2004, only to be swallowed by Sapporo in 2006) or, more recently, by launching their own «
craft breweries» (as Moosehead did when it launched Brampton, Ont.
The strong sales in the U.S. bode well for
big industry players like Diageo (deo), Pernod Ricard (pdrdy), and Brown - Forman (bfb), as well as the emerging, fast - growing
craft spirits industry that is mirroring the success
craft brewers had in the beer world.
Big beer companies and
craft brewers alike say different, and they're rolling out new cans with wider mouths and funky designs that they claim make for vastly superior beer drinking.
The
Brewers Association has launched a new suite of materials to help retailers activate the independent
craft brewer seal in their businesses and differentiate authentic independent
craft beer from
Big Beer acquired brands.
For one,
big brewers have lost market share amid the
craft beer revolution as small, regional brands gain favor with drinkers.
The problem is that «small batch,» which is a
big selling point for cannabis dispensaries, just like it is for
craft brewers, is a harder sell as far as the commodity is concerned.
There's a huge debate in the
craft world about us, all
big brewers, because we're like the enemy.
The
Brewers Association («A Passionate Voice for
Craft Brewers») has grown especially sick of
Big Beer creeping in on its territory, and is accusing the big guys of intentionally trying to fool the publ
Big Beer creeping in on its territory, and is accusing the
big guys of intentionally trying to fool the publ
big guys of intentionally trying to fool the public.
Craft beer is also
big business, having an economic impact in Ohio of $ 238.1 million in 2012, according to the
Brewers Association.
Although many
craft beer brands have become national after being purchased by the
big brewers, the majority of
craft breweries remain locally focused.
Craft brewers across Australia are wondering who might be next as global giants scoop up local brands, but it's a battle maintaining street cred if you fall into the arms of
big beer.
Brewers in the US with a
bigger partner with a stake of below 25 per cent still retain their status as a «
craft»
brewer under the
Brewers Association rules.
Big brewers such as Lion and Asahi are no longer part of the
Craft Beer Industry Association, with the army of small micro-brewers that has sprung up deciding to exclude them because their vast balance sheets were deemed to give them an unfair advantage, which didn't sit well with the small business entrepreneurs driving most craft beer compa
Craft Beer Industry Association, with the army of small micro-
brewers that has sprung up deciding to exclude them because their vast balance sheets were deemed to give them an unfair advantage, which didn't sit well with the small business entrepreneurs driving most
craft beer compa
craft beer companies.
The world's
biggest beer company, AB InBev, has swallowed
craft brewer Pirate Life in its second
craft beer buy - up in Australia in two months.
Mr O'Hoy, who is a director of Byron Bay
craft brewer Stone & Wood, says the dilemma for the
big brewers now as they try to tap into the independent,
craft brewing sector, is the risk of killing off the very independence and creativity they are seeking to buy if they choose to acquire rather than build their own brands.
«As
Big Beer acquires former
craft brands, beer drinkers have become increasingly confused about which
brewers remain independent.
From winter warmers to
big imperial stouts to IPAs,
craft brewers tell us about the 2017 winter beers they're releasing this season.
The terms «
Craft & Premium» didn't really exist as the
big breweries also owned most of the UK's pubs (unlike the USA), so the market was «tied» to the
big brewer's brands with few other choices.
Like all
big business decisions, it was risky being one of the first
craft brewers to partner with a
big brewer.
Luckily, many
craft brewers and even
big breweries are now offering special gluten free beer.
Heineken,
Big Drop back Club Soda's Mindful Drinking Christmas Festival Heineken's 0.0 beer, along with low - alcohol
craft brewer Big Drop, will sponsor a mindful drinking festival in London this mont...
With more than 100 microbreweries and
craft brewers now dotting the map in Southern California, traveling to each and every one could prove difficult for even the
biggest of beer fans.
Baker notes: «The explosion of
craft beer segment along with on - premise consumption will drive more small
brewers to open their outlets in cities as traditional distribution channels are crowded with
big brands.
I'm not a real
big fan of some of the major beer producers due to the rising prominence of
craft brewers, but DEO's spirit portfolio looks rock solid to me.