While local sponsors may support the underdogs and athletes who haven't medaled,
the biggest endorsement deals typically just go to the top one or two competitors in each sport — headliners like Shaun White and Lindsey Vonn.
Not exact matches
And while they highlight celebrity
endorsements for
big companies (with the exception of Rebecca Minkoff, who was making clothes out of her studio apartment at the time), the good business lessons learned from setting up and cashing in on such high - vis
endorsement deals can easily be applied to small companies.
Under Armour, which generated nearly $ 4 billion in sales last year, has reported consistent double - digit sales growth as it expands into new product categories, places a
bigger bet on the women's market, and sees stronger brand interest with key athlete
endorsement deals including NBA star Stephen Curry and golfer Jordan Spieth.
In his feature published today on the Canadian - made sports drink Biosteel, John Lorinc recounts how Biosteel — unable to secure
endorsements from
big - name NHL players because of pre-existing sponsorship
deals with giant competitor Gatorade — is making inroads with promising up - and - comers instead:
«It would be a
big endorsement from any large airline carrier but having it from your own base... is a
big deal.
Most had already signed
endorsement deals with other
big - name brands like Nike, Burton and Quiksilver.
With supplement
deals springing up like shoe contracts, many
big - time college athletic departments have
endorsement arrangements with supplement companies.
If Bob's Tractors, which has a luxury box at
Big State, wants to give
Big State's starting left tackle an
endorsement deal, that's fine.
Featured articles on business aspect of sports industry, athlete professional contracts,
endorsement deals and how money makes a
big impact on different sports.
It was a
big moment for Fultz, who apparently has an
endorsement deal with Tissot of some sort, based on the caption.
Cuomo, who says the
endorsement is a «
big deal» to him, said in a speech at an energy manufacturing plant that, if re-elected, he'll invest up to $ 1 billion to provide greater access to broadband in New York.
Cuomo, who says the
endorsement is a «
big deal» to him, said in a speech at an energy manufacturing plant that, if reelected, he'll invest up to $ 1 billion dollars to provide greater access to broadband in New York.
The Perez
endorsement, in contrast, is a
big deal.
It can forge a much
bigger deal for Microsoft products without Microsoft's cooperation than Barnes & Noble can conjur up even with the full
endorsement of Andy «Our Complementary Assets» Lees, Microsoft's president.