As the fresh produce industry integrates new technologies throughout the supply chain, China has emerged as a leader in some key areas, especially technologies that reduce
friction points for the consumer such as mobile payments (with an estimated 94 % penetration rate in first tier cities), app - based food delivery and, a
big buzzword in China right now, «O2O,» or online - to - offline — which describes a range of technologies and strategies for using internet - based tools to facilitate brick - and - mortar sales, and vice versa.