Many prospective law firm clients often ask us why they should pay more for our
email marketing
software than for
software offered by one of the cheaper
email blast services (we all know who they are).
The Vitamin Shoppe (North Bergen, NJ) 6/2007 — 1/2010 Assistant Category Manager • Assisted Category Manager with product development process and item lifecycle • Developed and implemented product launch and comprehensive marketing strategy • Set
email blast schedule, product events, coupons, and web - based sales efforts • Determined product development costs, retail price, and vendor information • Authored ingredients, usage directions, warning messages, and all label information • Oversaw website product copy, high - res images, and collateral materials • Negotiated partnerships, hold harmless agreements, and other vendor matters • Managed product inventory, purchase orders, merchandising, and invoices • Authored and presented reports regarding product development, marketing, and sales • Trained retail stores in product placement, promotion, and technical customer support • Analyzed opportunities for company category and product sales growth • Proficient in use of JDA, BCC, WMS, ATG, Take Stock 6.0, and ACT
software