As it wrestles with the controversy over Cambridge Analytica's improper harvesting of user data, news has emerged that Facebook has
blocked ad targeting by sexual orientation, meaning that companies and organizations will no longer be able to t... Read
In other Facebook news: Facebook has
blocked ad targeting by sexual orientation, BuzzFeed News reports.
Not exact matches
On the same day Facebook announced its
ad -
blocking moves, Procter & Gamble said it is planning to scale back its use of
targeted Facebook
ads, because it has found them to be of «limited effectiveness.»
It's not exactly clear what that looks like in practice yet, but agencies agree that hyper -
targeting, emotional branding and unobtrusive presentation are key to recapturing consumers» attention before
ad blocking becomes the norm.
While this may be true, they still have paid search
ads and in the near future some brands may see high value in
targeting the
ad -
blocked and web - private audience.
Here, Facebook lets you
block it from
targeting you with
ads based on data about your browsing behavior on sites that show its Like and share buttons, conversion Pixel or Audience Network
ads.
Of course not all customers use
ad blocking and there are incredible opportunities to be realized with sophisticated
ad targeting.
On the
ad side of its business, Facebook has
blocked third - party data broker data from being used for
ad targeting and removed audience reach estimates for Custom Audiences.
Last year, ProPublica was able to
block an
ad that we bought in Facebook's housing categories from being shown to African - Americans, Hispanics and Asian - Americans, raising the question of whether such
ad targeting violated laws against discrimination in housing advertising.
On the
ad side of its business, Facebook has
blocked third - party data broker data from being used for
ad targeting and removed audience reach estimates for Custom Audiences.
On Tuesday, Twitter became the latest social media company to
block keyword
targeting and banner
ads for crypto - based companies.