Not exact matches
For the second
time in two weeks, an employee was blasting the
company on the
blogging platform Medium.
Social
blogging can be a great way to scale a small
company because the mediums are often free (it doesn't cost you anything to sign up for Facebook, Twitter, tumblr, etc.) and experts agree that most
companies will get a solid return
on investment from the
time they spend interacting with customers online.
But when your manager asks why the
company has a blog versus spending more
time and resources
on XYZ initiatives, it sure would be helpful to be able to show a spreadsheet of those
blogging benefits in dollars and cents.
I just wonder how all these technology
companies and consultants making significant spends
on people, booths and entertainment can miss so badly such
time and cost effective ways to build a brand, establish trust and sell their products —
blogging and ancillary social media.