The phrase
"bogus reviews" refers to fake or dishonest opinions or comments about a product, service, or experience. They are not genuine and are usually written to deceive others or manipulate ratings or reputations.
Full definition
Whereas GoodReads has a reputation for being a reliable place to find new books based on peer reviews and recommendations, Amazon has had to crack down on authors
posting bogus reviews of their own works.
These fake Amazon reviews seem to be part of a much bigger problem, sparking fears that consumer spending of # 23billion (USD$ 35 billion or AUD$ 48 billion) a year is being rigged by sellers paying
for bogus reviews.
Although both Amazon and the Federal Trade Commission are fighting to
curtail bogus reviews, it's impossible to know for certain if any individual user review or comment is legit.
The real problem is that not
all bogus reviews are positive:
There has been so much heated debate — which has led to name calling and angry lashing out — over the process of reviews, with accusations of authors paying for reviews or attacking readers who give negative reviews, even leading Amazon to begin deleting what their system may believe to be
bogus reviews.
This week you've driven several thousand members from badreads and Kobo has stopped the badreads feed because of
the bogus reviews costing Amazon millions in revenues.
When big guys like Barnes and Noble and Amazon crack down on genre deceit and
bogus reviews, it helps.
And if someone discovers you've done it, you stand a chance of losing not only
those bogus reviews but also your legitimate reviews, your book and author rankings, maybe even the right to sell your book through that venue at all.
And to do that, it helped to be able to identify the poster to Amazon and explain how this was
a bogus review.
Its own policy has been violated by Leather and others, certainly by John Locke, who has confessed in the Times to defrauding Amazon consumers with his «store - bought»
bogus reviews, 300 of them.
Never attack a fellow author with
a bogus review.
What does remain to be seen is whether the games will declare
this a bogus review.
Here's where I feel compelled to point out that anonymous and / or
bogus reviews aren't unique to Yelp, I sometimes use Yelp myself, both as a consumer and to praise or bury services (but not anonymously) and that if your company has received a bad review and you want to fight back, there's even some recommendations on how do so on this very site.